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Small burger, 2

Agency Network: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by TBWA, France for McDonald's, within the category: Food.

Photographer: Roberto Badin
Retouching: Asile

Comments (22)

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tirthomitro's picture
tirthomitro
Activity Score 2758

what?

they showed me a picture & i laughed
dignity has never been photographed

reactor's picture
reactor
Activity Score 294

This ad, bill board or what ever it is works only on the strength of McDonalds brand identity . It does not give any useful information for the consumer, and is an average display with average photography.

Reactor

Guest's picture
Guest

Nothing to expect

Guest's picture
Guest

we miss you Eric Voeroyen...

Davai's picture
Davai
Activity Score 618

Lol Eric Voeroyen ? Never heard about him haha.

RAM KATE's picture
RAM KATE
Activity Score 765

It must be a cream or jam burger during coffee break. Nice work especially the visual showing the size in comparison to the conventional burger.

RAM KATE

joelapompe's picture
joelapompe
Activity Score 3851

I'm lovin' it !

Klidesign's picture
Klidesign
Activity Score 209

I don't get it...is it supposed to make me go to Mc Cafe? Hmm, not sure about this.

Guest's picture
Guest

It's a pastry that looks like a hamburger. A pastry is something you eat it with coffee. At the McCafe. Which is where you can buy coffee. And pastries that look like hamburgers.

Guest's picture
Guest

messege is not very clear

sush's picture
sush
Activity Score 566

i guess it signifies a snack.kool

sue

Brainsugar's picture
Brainsugar
Activity Score 1631

Those cakes are called "macarons" in France. The specialit is LADUREE.
They just look like little burger.

In France we eat burgers at the "Déjeuner"( lunch), and macarons at the "petit déjeuner" (" little lunch"= breakfast)
Clear?

Dev Kumar's picture
Dev Kumar
Activity Score 834

Thanks for the insight mate.

yctham's picture
yctham
Activity Score 178

Thanks, bro, for the cultural insights. Sometimes we don't get an ad 'cos cultural difference, that's why we need people to explain. =)

Guest's picture
Guest

Thanks for the explanation Brainsugar. Because the symmetry of the hands is so strong i was thinking, it might have some hidden symbolism that we are missing :)

Guest's picture
Guest

it's Eric Vervroegen to be precise...

but yeah, I don't really think that ad is great...

mpared's picture
mpared
Activity Score 562

this is way cool

seniorcutterplotter's picture
seniorcutterplotter
Activity Score 112

I personally like it... I just didn't know they serve "macarones" at McDonald's (this is how they look like, like the famous and delicious French cookies). Do they served these at breakfast?

silvi's picture
silvi
Activity Score 4172

Beautiful hands. Nothing else.

Guest's picture
Guest

This only works in France! Makes me want to go to Laduree for macarons!!!

Guest's picture
Guest

There are macarons in the U.S to. They are the "trendy" pastries right now, as stupid as that might sound. The new cupcake if you will :)

Guest's picture
Guest

If you are in or near Atlanta, check out the macarons at Maison Robert - deeee-licious.

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