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Guest's picture
Guest

It's pretty simple. Macarons look like burgers. McDonald's has burgers. McDonald's also has premium coffees. You eat macarons with coffee. There ya go.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

small treat. nice work.

Guest's picture
Guest

bugger...1+1 coffee

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Hehe. Funny idea. Diet Burger :)

Guest's picture
Guest

it's a cake for the coffee

sush's picture
sush
Activity Score 564

lol kool

sue

Brainsugar's picture
Brainsugar
Activity Score 1627

Nice! Bravo Roberto! Isn't there any creatives on the subject? Is it a freelance of Vervroegen? ;-)

soms's picture
soms
Activity Score 377

small temptation!!! great work !

ss

SoCH_TO's picture
SoCH_TO
Activity Score 961

Awesome work !!!

Live with Passion

Guest's picture
Guest

Wrong
this ad tells me that we can have macaron at MCDonald...... it is not the point!

Guest's picture
Guest

It's pretty simple. Macarons look like burgers. McDonald's has burgers. McDonald's also has premium coffees. You eat macarons with coffee. There ya go.

seniorcutterplotter's picture
seniorcutterplotter
Activity Score 112

Macaron Vanille - my favourite :). But do they serve that at McDonald's?

Guest's picture
Guest

WTF is it???

Guest's picture
Guest

It feels like the first idea you had after looking at the brief.

arslan722's picture
arslan722
Activity Score 81

any how....
clever approach....

Guest's picture
Guest

Did they need to do two executions?

http://dearadvertisin.blogspot.com/

everartz's picture
everartz
Activity Score 7609

most of their ads are about showing the burger or the product that looks like burger.. i dont know whats so special about this one

| Everartz |

Guest's picture
Guest

Well, looks like Vervroegen is not there anymore. Good move Jeff Goodby!

Grace's picture
Grace

Not overjoyed. Cute... but that is about it.

kevinjunson's picture
kevinjunson
Activity Score 27

It means that I spend $2 and just get a bugger like a bean?!!!
I think it's better to be a ad of Burger King

kevinjunson's picture
kevinjunson
Activity Score 27

A HA. I got it. so, that is cultural difference, I think. Cause in China, just 1/10000 people know about macaroos(or something else,I can't spell it )^^

Guest's picture
Guest

to those who didn't get the point of the ad -- it implies that you can get a macaron de paris at a mcCafe. duh.

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

Guest's picture
Guest

They look like macaroons

nepstein's picture
nepstein
Activity Score 197
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