McDonald's: Shredder

Free lunchtime delivery to small businesses.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Jennie Ko
Copywriter: Pip Perkins
Retoucher: Gordon Moir
Photographer: Rory Carter
Via: bestadsontv


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

This one works better then the other. Kinda like it, but still a bit weird ;p

Sdb's picture
1364 pencils

Not very clear, but the idea of delivery should have been better.

jackblack's picture
2328 pencils

Why shred it? Just chuck it. Done.

ZZbottom's picture
111 pencils

office machines visuals better than the glass flowerpot one


Anonymous Author's picture
Anonymous Author
1541 pencils


Write a wise saying and your name will live forever – Anonymous.

Jupiter's picture
547 pencils

they don't like their lunch delivered to them so they shred it? not very clear eh?
not to mention the sandwich/burger being shred looks more like a 12inch long subway sandwich hmmm. I'm not lovin it.

commenting just to gather more pencils:-)

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

why are they shredding their sandwich?? it tasted that bad??

yazuki's picture
2 pencils

they shred their homemade sandwich because they have free delivery

dadada's picture
1720 pencils

i don't get it

Everybody is creative, be yourself.

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