McDonalds: Sandwich, 2

Nice try, mom…

Advertising Agency: GBK Heye, Munich, Germany
Creative Directors: Alexander Bartel, Martin Kiessling
Art Director: Zeljko Pezely
Photographers: Thomas Hannich

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19 comments

itch's picture
itch
806 pencils

hahha

* it's not how good you are. it's how good you want it to be *

itch's picture
itch
806 pencils

hahha. funy 1 there. but maybe da art direction of shadows can be improved..

* it's not how good you are. it's how good you want it to be *

Joe76's picture
Joe76
772 pencils

Yeah... shadows look so fake but It´s a funny ad. Made me smile :)

Spanky's picture
Spanky
4895 pencils

not bad. but i'd rather eat the grilled cheese anyway. assuming it's grilled cheese.

MarceloG's picture
MarceloG
820 pencils

Very nice ad. Great for kids and for parents at the same time. There's no how you can't smile beyond this little joke. Great!
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In God I trust

ccsman04's picture
ccsman04
165 pencils

Really funny. I think its PB&J... Shadows, well...

copycomoelcopi's picture
copycomoelcopi
822 pencils

sorry, i don't get it… anyone, please?

copycomoelcopi's picture
copycomoelcopi
822 pencils

no no… i get it now… yeah, its kinda funny

ivanshowfine's picture
ivanshowfine
131 pencils

wena!!

me thinks's picture
me thinks
722 pencils

Not just funny but very relevant too.

yung-_-'s picture
yung-_-
2 pencils

the joke in this ad is alot clearer than the first ad, probably cos you can't really tell what's being wrapped up in the first ad. this one's great. i smiled even when i saw the thumbnail

tamer samy's picture
tamer samy
683 pencils

Insight Insight Insight
WOW, i like it very much

Enas's picture
Enas
741 pencils

aahhh hahahaha, MOM no one knows MC more than ur kid
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

hang-the-dj's picture
hang-the-dj
1262 pencils

Nice try GBK, I was sure this was gonna be student work. 80's art direction.

(The thought of school kids wanting to eat that shit over real food is disturbing, not funny.)

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If you live in the river you should make friends with the crocodile.

Plix's picture
Plix
4 pencils

Simple but effective. nice job.

javi's picture
javi

I don't think is a good idea. At the begining it looks funny, but in depth... I'm not sure. What is McDonalds message here? It looks like the kid doesn't want to eat a fresh sandwich because wants to eat Mcdonalds. McDonalds is saying "we are not like the fresh sandwich". Then, what are they? I think McDonalds is saying "we are the crapy burgers that your kid loves". Anyone with me?

ivan's picture
ivan

Study: Food in McDonald's wrapper tastes better to kids
http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoole...

Ivan Raszl, admin of AotW

optix's picture
optix
16 pencils

haha good one !

the-new-kid's picture
the-new-kid
82 pencils

nice one :P

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