McDonald's: Royal with Cheese

Advertising Agency: TBWA\ZÜRICH, Zürich, Switzerland
Creative Directors: Thomas Ammann, Marietta Albinus
Art Director: Werner Schellenberg
Copywriter: Sara Steinmann
Published: June 2014

9 comments

kleenex's picture
kleenex
30841 pencils

nice looking.

Quentin T. 's picture
Quentin T.

Where's my money?

Lazar's picture
Lazar
19 pencils

I understand they want to highlight the ingredients of the burgers by having them make a mess. But I think having cheese on his nose here and a randomly placed piece of lettuce on the forehead in the other advertisement is a little bit distracting and slightly off-putting. But I guess they did a good job representing what typical McDonald's customers look like after they devour their food (I kid).

Pete R.'s picture
Pete R.
1743 pencils

It's good to make fun of pretentious royalty.

Art & Illustration

everartz's picture
everartz
7611 pencils

this sucks!

| Everartz |

OgilvyIntern's picture
OgilvyIntern

Not too appetizing, but very good for branding.

morse's picture
morse
16192 pencils

This burger has nothing to do with royalty.

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sacrilegend's picture
sacrilegend
2249 pencils

Even at its best, I'd say this is student work — and the sort of student who winds up working somewhere like JWT, to boot.

Summertime Secret's picture
Summertime Secret
142 pencils

Remind me of 《pulp fiction》

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