Royal with Cheese

Agency Network: 
June 2014

Print advertisment created by TBWA, Switzerland for McDonald's, within the category: Food.

Advertising Agency: TBWA\ZÜRICH, Zürich, Switzerland
Creative Directors: Thomas Ammann, Marietta Albinus
Art Director: Werner Schellenberg
Copywriter: Sara Steinmann

Comments (9)

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kleenex's picture
Activity Score 48950

nice looking.

Quentin T. 's picture
Quentin T.

Where's my money?

Lazar's picture
Activity Score 19

I understand they want to highlight the ingredients of the burgers by having them make a mess. But I think having cheese on his nose here and a randomly placed piece of lettuce on the forehead in the other advertisement is a little bit distracting and slightly off-putting. But I guess they did a good job representing what typical McDonald's customers look like after they devour their food (I kid).

Pete R.'s picture
Pete R.
Activity Score 3412

It's good to make fun of pretentious royalty.

everartz's picture
Activity Score 7609

this sucks!

| everartz |

OgilvyIntern's picture

Not too appetizing, but very good for branding.

morse's picture
Activity Score 18006

This burger has nothing to do with royalty.

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sacrilegend's picture
Activity Score 3394

Even at its best, I'd say this is student work — and the sort of student who winds up working somewhere like JWT, to boot.

Summertime Secret's picture
Summertime Secret
Activity Score 161

Remind me of 《pulp fiction》