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Room Mate

Agency: 
Published/Aired: 
April 2009
Description: 

It's a good thing aren't your roommate, because in almost every state it's illegal to eat your roommate.

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Chris Edwards
ACD / Art Director: Randy Rogers
ACD / Copywriter: Pete Shamon

Comments (9)

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Highest Rated

csteven's picture
csteven
Activity Score 2

Shouldn't it read "...isn't your roommate..." not "...aren't...?" There is only one McDonald's and it can't be a collective noun in this instance because roommate is singular.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Weird campaign. The one with the bear is sort of okay but not astonishing.

atb2005's picture
atb2005
Activity Score 13561

This can't be a real MD campaign. I mean I don't see MD approving it. Of all three ads, this one is my least favorite. The other two, copy wise, are good but not great.

Guest's picture
Guest

I enjoy that: http://goo.gl/fb/w6J0V

shahidali's picture
shahidali
Activity Score 4069

a copy based campaign should contain much stronger message. Making it weird is not an answer.

shahid

Guest's picture
Guest

The lines could definitely be better.

Guest's picture
Guest

Doesn't feel like McDonald's. Maybe that's why I like it.

Paridhi.'s picture
Paridhi.
Activity Score 122

senseless..!!

Colish's picture
Colish
Activity Score 146

I like typography. You should have done it with french fries.

csteven's picture
csteven
Activity Score 2

Shouldn't it read "...isn't your roommate..." not "...aren't...?" There is only one McDonald's and it can't be a collective noun in this instance because roommate is singular.

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