McDonald's: Room Mate

It's a good thing aren't your roommate, because in almost every state it's illegal to eat your roommate.

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Chris Edwards
ACD/Art Director: Randy Rogers
ACD/Copywriter: Pete Shamon
Published: April 2009

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9 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Weird campaign. The one with the bear is sort of okay but not astonishing.

atb2005's picture
atb2005
13567 pencils

This can't be a real MD campaign. I mean I don't see MD approving it. Of all three ads, this one is my least favorite. The other two, copy wise, are good but not great.

Guest's picture
Guest

I enjoy that: http://goo.gl/fb/w6J0V

shahidali's picture
shahidali
4063 pencils

a copy based campaign should contain much stronger message. Making it weird is not an answer.

shahid

Guest's picture
Guest

The lines could definitely be better.

Guest's picture
Guest

Doesn't feel like McDonald's. Maybe that's why I like it.

Paridhi.'s picture
Paridhi.
122 pencils

senseless..!!

Colish's picture
Colish
146 pencils

I like typography. You should have done it with french fries.

csteven's picture
csteven
2 pencils

Shouldn't it read "...isn't your roommate..." not "...aren't...?" There is only one McDonald's and it can't be a collective noun in this instance because roommate is singular.

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