It's a good thing aren't your roommate, because in almost every state it's illegal to eat your roommate.
Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Chris Edwards
ACD/Art Director: Randy Rogers
ACD/Copywriter: Pete Shamon
Published: April 2009
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9 Comments
Weird campaign. The one with the bear is sort of okay but not astonishing.
This can't be a real MD campaign. I mean I don't see MD approving it. Of all three ads, this one is my least favorite. The other two, copy wise, are good but not great.
I enjoy that: http://goo.gl/fb/w6J0V
a copy based campaign should contain much stronger message. Making it weird is not an answer.
shahid
The lines could definitely be better.
Doesn't feel like McDonald's. Maybe that's why I like it.
senseless..!!
I like typography. You should have done it with french fries.
Shouldn't it read "...isn't your roommate..." not "...aren't...?" There is only one McDonald's and it can't be a collective noun in this instance because roommate is singular.