McDonald's: Re-opening, three

McDonald's in Birkerod re-opens in 1 week

Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Poul Mikkelsen
Art directors / Copywriters / Photographers: Tim Ustrup Madsen, Mikkel Møller
Photo Retoucher: Morten Hagstrøm

17 comments

PeteHH's picture
PeteHH
202 pencils

Nice stuff!

LAZ's picture
LAZ
288 pencils

beautiful.

as far as i recall, it won a few awards too...

/LAZ

Oren's picture
Oren
91 pencils

It's nice how thay put the ads in logic order ...
(3 Weeks left)- You dig a hole with the buldozer's .. (2 Weeks left) - You put the concrete ..
(Last week) - The last touching with the tool box ..

Its a nice way of thinking ..
I like.

bknowlden's picture
bknowlden
3647 pencils

It's flattering to think they thought it out that way, but if they did, bravo.

addyhoch10's picture
addyhoch10
2592 pencils

flattering? read the ads, actually the construction development is the idea behind it :)
great stuff

lee's picture
lee
14 pencils

These ads remind me of what my teacher once said: "Less is More."

desailly's picture
desailly
470 pencils

If only it were for a relevant, interesting, socially acceptable brand. Agree... nice work.

Toro's picture
Toro
1007 pencils

Can you name me one company that is clean is this day and age?

("Nike is evil", said the no-global kid while he was going around on Reeboks. Reebok silently closed down three of their sweatshops in India to avoid the bashing Nike got.)

popdistortion's picture
popdistortion
1594 pencils

Maybe Virgin? But you're right... not a lot out there.

popdistortion's picture
popdistortion
1594 pencils

Simple, effective, beautiful.

drizae's picture
drizae
503 pencils

What a beautiful, simple campaign.

Fail Harder.

Mo's picture
Mo
648 pencils

Nice.
desailly....Burgers are socially accepted in Denmark. :-D :-\

Vibe's picture
Vibe
230 pencils

Nice~ simple

theassailante's picture
theassailante
234 pencils

isnt this from some time back?

ivan's picture
ivan

I think it is at least 6 month old.

Ivan Raszl, admin of AotW

AdDavid's picture
AdDavid
406 pencils

ja! saw them in L.Archive.

SirFar's picture
SirFar
141 pencils

Well done, Gamle Møller!

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