McDonald's: Pencil Sharpener

Free lunchtime delivery to small businesses.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Jennie Ko
Copywriter: Pip Perkins
Retoucher: Gordon Moir
Photographer: Rory Carter

December 2010


Sdb's picture
1362 pencils

This is better, but the baseline is not in par with the thought.

Vulgatron's picture
4 pencils

Down with a healthy lunch?

Glut's picture
3937 pencils

What? It´s a big mixture of everything...

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

is that a carrot?? since when is Mc D into "healthy food"??

dadada's picture
1720 pencils

bad ad for bad food

Everybody is creative, be yourself.

MidasTouch's picture
1024 pencils

Not bad.
I like it.
In fact I do like most of MCDo's campain. It's funny how they manage to create a perfect image of themselves when their food is unhealty as possible x)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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