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Pass

Agency Network: 
Published/Aired: 
July 2009
Description: 

This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

Print advertisment created by Euro RSCG, France for McDonald's, within the category: Food.

Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher

Comments (15)

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Guest's picture
Guest

I dont get these ads?

ivan's picture
ivan

I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

I should've done this from the beginning.

Guest's picture
Guest

Why is she so sad if she passed?

jorj's picture
jorj
Activity Score 638

the same concept (come as you are) is done in lebanon for crepaway, 5 years ago.
http://www.crepaway.com/downloads/caur/crying-girl.jpg

Guest's picture
Guest

Me neither, are we stupid ?

Guest's picture
Guest

nor I...

firebug's picture
firebug
Activity Score 1113

wt is that

creativegodown's picture
creativegodown
Activity Score 252

stupid. nonsense.

just write's picture
just write
Activity Score 653

no this is also fail

Guest's picture
Guest

Come as you are. It's a Nirvana song, isn't it?

jorj's picture
jorj
Activity Score 638

yes it is

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

and the logo goes green?

Guest's picture
Guest

Check out this great guide in advertising

rolling.stone's picture
rolling.stone
Activity Score 2741

If she is passed why weeping ?

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

I guess she´s depressed and to she need a hamburguer to feel happy.... like chocolate! hahahahahahaha
Then she´ll be a happy fat person!

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