McDonald's: Night Light

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Advertising Agency: Cossette West, Canada
Photography: Hans Sipma
Art direction: Bart Batchelor

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20 comments

simonds08's picture
simonds08
598 pencils
vote4pedro's picture
vote4pedro
4601 pencils

If it had been done by the same agency, I'd say good idea. But this is a complete rip off.

Art_Work's picture
Art_Work
29 pencils

I live in Vancouver and this was done over a year ago, well before the outdoor fry light board was done so it's actually the light board ripping this off.

Nike Diesel's picture
Nike Diesel
13339 pencils

Well, they have to write about something... Good PR for Mickey D's anyway.

chuckieT's picture
chuckieT
680 pencils

Would be a fun thing for restaurants to give out, but as a print ad it isn't very exciting.

The billboard is more impactful because it is real. And big.

Lawson Hembree's picture
Lawson Hembree
456 pencils

I agree. It'd be fun to get a plugin like this with a Happy Meal or as a part of the Monopoly promotion.

Roger Keynes's picture
Roger Keynes
5497 pencils

That is the pissiest rip off I have ever seen.
And if this is the 'original' idea... the billboard 'extention' dumps all over it.

Will Think for Salary

andylefty's picture
andylefty
4533 pencils

Confusingly bad.

morse's picture
morse
15117 pencils

Excellent job!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

I think good ambient. not print.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I don't love Mc but this is a good idea

frezfromhood's picture
frezfromhood
43 pencils

Ok, definitly too scary for kids

Glut's picture
Glut
3947 pencils

more outdoor, nevertheless is a bad idea

Cui Chong's picture
Cui Chong
12 pencils

更适合户外广告

Roger Keynes's picture
Roger Keynes
5497 pencils

The billboard is where this underwhelming thought should have lead.

Will Think for Salary

jackblack's picture
jackblack
2230 pencils

I want a night light like that.

fotdot's picture
fotdot
659 pencils

I like french fried very much.

otakbelakang's picture
otakbelakang
6 pencils

cool...

marano's picture
marano
348 pencils

Is the only reason that people don't like this is because it's been done before. I'm not familiar with the original and this isn't minblowing but this is super effective.

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