McDonald's: Night Light
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Advertising Agency: Cossette West, Canada
Photography: Hans Sipma
Art direction: Bart Batchelor
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20 Comments
http://adsoftheworld.com/media/outdoor/mcdonalds_fries_fry_lights
I like the outdoor application better
If it had been done by the same agency, I'd say good idea. But this is a complete rip off.
I live in Vancouver and this was done over a year ago, well before the outdoor fry light board was done so it's actually the light board ripping this off.
http://www.dailymail.co.uk/news/article-2070178/McDonalds-billboard-ad...
Well, they have to write about something... Good PR for Mickey D's anyway.
Would be a fun thing for restaurants to give out, but as a print ad it isn't very exciting.
The billboard is more impactful because it is real. And big.
I agree. It'd be fun to get a plugin like this with a Happy Meal or as a part of the Monopoly promotion.
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That is the pissiest rip off I have ever seen.
And if this is the 'original' idea... the billboard 'extention' dumps all over it.
Will Think for Salary
Confusingly bad.
Excellent job!
What hath God wrought
I think good ambient. not print.
I don't love Mc but this is a good idea
http://www.mandarinoadv.com
Ok, definitly too scary for kids
more outdoor, nevertheless is a bad idea
更适合户外广告
The billboard is where this underwhelming thought should have lead.
Will Think for Salary
I want a night light like that.
I like french fried very much.
cool...
Is the only reason that people don't like this is because it's been done before. I'm not familiar with the original and this isn't minblowing but this is super effective.