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McDonald's: Night Light

McDonald's: Night Light
Your rating: None Average: 5.5 (72 votes)

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Advertising Agency: Cossette West, Canada
Photography: Hans Sipma
Art direction: Bart Batchelor

20 Comments

simonds08's picture 626 pencils
simonds08 | Mon, 2011-12-05 13:35

http://adsoftheworld.com/media/outdoor/mcdonalds_fries_fry_lights

I like the outdoor application better

vote4pedro's picture 3789 pencils
vote4pedro | Mon, 2011-12-05 13:46

If it had been done by the same agency, I'd say good idea. But this is a complete rip off.

Art_Work's picture 19 pencils
Art_Work | Mon, 2011-12-05 14:12

I live in Vancouver and this was done over a year ago, well before the outdoor fry light board was done so it's actually the light board ripping this off.

atb2005's picture 13683 pencils
atb2005 | Mon, 2011-12-05 14:38

http://www.dailymail.co.uk/news/article-2070178/McDonalds-billboard-ad...

Nike Diesel's picture 6870 pencils
Nike Diesel | Tue, 2011-12-06 06:11

Well, they have to write about something... Good PR for Mickey D's anyway.

chuckieT's picture 598 pencils
chuckieT | Mon, 2011-12-05 14:38

Would be a fun thing for restaurants to give out, but as a print ad it isn't very exciting.

The billboard is more impactful because it is real. And big.

Lawson Hembree's picture 362 pencils
Lawson Hembree | Wed, 2011-12-07 17:02

I agree. It'd be fun to get a plugin like this with a Happy Meal or as a part of the Monopoly promotion.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-12-05 16:12
3

That is the pissiest rip off I have ever seen.
And if this is the 'original' idea... the billboard 'extention' dumps all over it.

Will Think for Salary

andylefty's picture 3136 pencils
andylefty | Mon, 2011-12-05 18:51
2

Confusingly bad.

morse's picture 8826 pencils
morse | Mon, 2011-12-05 23:20
8

Excellent job!

What hath God wrought

Prasad Weerasekara's picture 459 pencils
Prasad Weerasekara | Tue, 2011-12-06 00:23
6

I think good ambient. not print.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Tue, 2011-12-06 03:43

I don't love Mc but this is a good idea

http://www.mandarinoadv.com

frezfromhood's picture 43 pencils
frezfromhood | Tue, 2011-12-06 04:11

Ok, definitly too scary for kids

Glut's picture 4076 pencils
Glut | Tue, 2011-12-06 09:37

more outdoor, nevertheless is a bad idea

Cui Chong's picture 12 pencils
Cui Chong | Wed, 2011-12-07 03:28
4

更适合户外广告

Roger Keynes's picture 4088 pencils
Roger Keynes | Thu, 2011-12-08 02:51
3

The billboard is where this underwhelming thought should have lead.

Will Think for Salary

jackblack's picture 1462 pencils
jackblack | Thu, 2011-12-08 11:29

I want a night light like that.

fotdot's picture 531 pencils
fotdot | Fri, 2011-12-09 11:35

I like french fried very much.

otakbelakang's picture 6 pencils
otakbelakang | Tue, 2011-12-13 08:52

cool...

marano's picture 358 pencils
marano | Sun, 2012-02-05 01:42
6

Is the only reason that people don't like this is because it's been done before. I'm not familiar with the original and this isn't minblowing but this is super effective.

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