McDonald's: Night Light

Open 24 hours

Advertising Agency: Cossette West, Canada
Photography: Hans Sipma
Art direction: Bart Batchelor


simonds08's picture
598 pencils
vote4pedro's picture
4601 pencils

If it had been done by the same agency, I'd say good idea. But this is a complete rip off.

Art_Work's picture
29 pencils

I live in Vancouver and this was done over a year ago, well before the outdoor fry light board was done so it's actually the light board ripping this off.

Nike Diesel's picture
Nike Diesel
13385 pencils

Well, they have to write about something... Good PR for Mickey D's anyway.

chuckieT's picture
680 pencils

Would be a fun thing for restaurants to give out, but as a print ad it isn't very exciting.

The billboard is more impactful because it is real. And big.

Lawson Hembree's picture
Lawson Hembree
444 pencils

I agree. It'd be fun to get a plugin like this with a Happy Meal or as a part of the Monopoly promotion.

Roger Keynes's picture
Roger Keynes
5498 pencils

That is the pissiest rip off I have ever seen.
And if this is the 'original' idea... the billboard 'extention' dumps all over it.

The Jobless Writer
Will Think for Salary

andylefty's picture
4537 pencils

Confusingly bad.

morse's picture
16797 pencils

Excellent job!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
646 pencils

I think good ambient. not print.

MicheleVirgilio's picture
2617 pencils

I don't love Mc but this is a good idea

frezfromhood's picture
43 pencils

Ok, definitly too scary for kids

Glut's picture
3937 pencils

more outdoor, nevertheless is a bad idea

Cui Chong's picture
Cui Chong
12 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils

The billboard is where this underwhelming thought should have lead.

The Jobless Writer
Will Think for Salary

jackblack's picture
2328 pencils

I want a night light like that.

fotdot's picture
673 pencils

I like french fried very much.

otakbelakang's picture
6 pencils


marano's picture
348 pencils

Is the only reason that people don't like this is because it's been done before. I'm not familiar with the original and this isn't minblowing but this is super effective.

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