Advertisement

Newcomer

Agency: 
Published/Aired: 
October 2010
Description: 

What are you doing, McChicken?
I'm trying to look as weird as the newcomer.
New! McWrap
A new member of the family

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriter: Giovanni Pintaude, László Hevesi
Art director: Rodrigo Fernandes

Comments (13)

Log in or register to post comments

Highest Rated

Crystal Clear's picture
Crystal Clear
Activity Score 83

"McCrap" makes sense only in the states, probably not in Hungary

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

Sweet :)

Guest's picture
Guest

Thing's life. Love it! :)

Guest's picture
Guest

Thing's life! Love it. :)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe, simply funny ;-) makes you look at the food.

Billoughsby's picture
Billoughsby
Activity Score 5142

I have a weakness for this series.

The basic thing may have been done before, but if so, no biggie. When the writing is sharp, not a problem.

That's it.

Guest's picture
Guest

I'm surprised they used the name "McWrap" since it sounds so much like "McCrap". The ads are just okay for me.

Billoughsby's picture
Billoughsby
Activity Score 5142

LMAO. Good point!

That's it.

Dzsoi's picture
Dzsoi
Activity Score 8436

In Hungarian, 'crap' means sh*t ;) I mean, it means nothing.

Crystal Clear's picture
Crystal Clear
Activity Score 83

"McCrap" makes sense only in the states, probably not in Hungary

Guest's picture
Guest

Boa Rodrigo! Gostei da direção de arte.

Guest's picture
Guest

Like the whole campaign

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like this one more from the whole serie

Guest's picture
Guest

Bravo!!! Bold campaign.

Advertisement