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Midsummer

Agency: 
Published/Aired: 
June 2007
Description: 

This ad ran recently the day after midsummer. In Sweden you eat herring and drink lots of schnaps on midsummer.

The day after since 1973.

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Photographer: Stefan Segolson
Production manager: Joachim Levin

Comments (7)

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Highest Rated

Raino's picture
Raino

so fresh.. McD used to have crazy food shots!

lorem_ipsum's picture
lorem_ipsum
Activity Score 196

hmm.. good idea...
hey, lets make an ad after a day when everyone is so drunk, that they can't taste our horrible burgers. great...

hrd2mpress's picture
hrd2mpress
Activity Score 62

well, it's the first mcdonalds ad i've seen which doesnt do that 'hey-look-what-we've-done-with-the-arches' trick.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

hahahahahahahahah ya well we can give it that

Yokel's picture
Yokel
Activity Score 604

Thank Gord it was explained what the fish were about!

berenice81's picture
berenice81
Activity Score 136

complejo para el espectador

sloppy4's picture
sloppy4
Activity Score 1494

c'mon...42 below did this already and you know it. it won an assful of awards.

http://www.clioawards.com/winners/index.cfm?medium_id=2&award_id=1&sea...

Raino's picture
Raino

so fresh.. McD used to have crazy food shots!

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