McDonald's: Midsummer

The day after since 1973.

This ad ran recently the day after midsummer. In Sweden you eat herring and drink lots of schnaps on midsummer.

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Photographer: Stefan Segolson
Production manager: Joachim Levin

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7 comments

lorem_ipsum's picture
lorem_ipsum
194 pencils

hmm.. good idea...
hey, lets make an ad after a day when everyone is so drunk, that they can't taste our horrible burgers. great...

hrd2mpress's picture
hrd2mpress
62 pencils

well, it's the first mcdonalds ad i've seen which doesnt do that 'hey-look-what-we've-done-with-the-arches' trick.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

hahahahahahahahah ya well we can give it that

Yokel's picture
Yokel
604 pencils

Thank Gord it was explained what the fish were about!

berenice81's picture
berenice81
136 pencils

complejo para el espectador

sloppy4's picture
sloppy4
1496 pencils

c'mon...42 below did this already and you know it. it won an assful of awards.

http://www.clioawards.com/winners/index.cfm?medium_id=2&award_id=1&sea...

Raino's picture
Raino

so fresh.. McD used to have crazy food shots!

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