The day after since 1973.
This ad ran recently the day after midsummer. In Sweden you eat herring and drink lots of schnaps on midsummer.
Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Photographer: Stefan Segolson
Production manager: Joachim Levin
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7 Comments
hmm.. good idea...
hey, lets make an ad after a day when everyone is so drunk, that they can't taste our horrible burgers. great...
well, it's the first mcdonalds ad i've seen which doesnt do that 'hey-look-what-we've-done-with-the-arches' trick.
hahahahahahahahah ya well we can give it that
Thank Gord it was explained what the fish were about!
complejo para el espectador
c'mon...42 below did this already and you know it. it won an assful of awards.
http://www.clioawards.com/winners/index.cfm?medium_id=2&award_id=1&sea...
so fresh.. McD used to have crazy food shots!