McDonald's: Midsummer

McDonald's: Midsummer

The day after since 1973.

This ad ran recently the day after midsummer. In Sweden you eat herring and drink lots of schnaps on midsummer.

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Photographer: Stefan Segolson
Production manager: Joachim Levin

Your rating: None Average: 3.8 (4 votes)
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Comments

Submitted by lorem_ipsum on Tue, 2007-06-26 05:25.

hmm.. good idea...
hey, lets make an ad after a day when everyone is so drunk, that they can't taste our horrible burgers. great...

Submitted by hrd2mpress on Tue, 2007-06-26 06:24.

well, it's the first mcdonalds ad i've seen which doesnt do that 'hey-look-what-we've-done-with-the-arches' trick.

Submitted by Ad Junkie At Large on Tue, 2007-06-26 11:41.

hahahahahahahahah ya well we can give it that

Submitted by Yokel on Wed, 2007-06-27 01:24.

Thank Gord it was explained what the fish were about!

Submitted by berenice81 on Wed, 2007-06-27 08:12.

complejo para el espectador

Submitted by sloppy4 on Wed, 2007-06-27 13:29.

c'mon...42 below did this already and you know it. it won an assful of awards.

http://www.clioawards.com/winners/index.cfm?medium_id=2&award_id=1&sea...

Submitted by Raino (not verified) on Sat, 2007-10-06 09:30.

so fresh.. McD used to have crazy food shots!

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