Advertisement

Medium

Agency: 
Published/Aired: 
June 2010
To Like please login or register
17
69

Also From This Campaign (1 items)

Description: 

McDonald's in Israel changed the menu to much less calories and fat.

McDonald's, It's not what you had in mind...

Advertising Agency: TBWA/Yehosua, Tel-Aviv, Israel
Creative Director: Edo Karib
Art Director: Ziv Almog
Copywriter: Ayelet Klein

Comments (28)

Log in or register to post comments

Highest Rated

velle's picture
velle
1550 Activity Scores

it doesn't work.
the take out i got was, mcd is now available in Regular (medium) and not just XL, Large, and Small. we all know Regular has always existed so it's confusing.
the size labels just add to the confusion. the copy isn't helping.
i understand what youre trying to say, but you shouldnt have to explain it in a rationale for us to get it

Advertisement