McDonald's McWrap: Newcomer

What are you doing, McChicken?
I'm trying to look as weird as the newcomer.
New! McWrap
A new member of the family

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriter: Giovanni Pintaude, László Hevesi
Art director: Rodrigo Fernandes

13 comments

deadlinecanwait's picture
deadlinecanwait
111 pencils

Sweet :)

Guest's picture
Guest

Thing's life. Love it! :)

Guest's picture
Guest

Thing's life! Love it. :)

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe, simply funny ;-) makes you look at the food.

Billoughsby's picture
Billoughsby
5091 pencils

I have a weakness for this series.

The basic thing may have been done before, but if so, no biggie. When the writing is sharp, not a problem.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I'm surprised they used the name "McWrap" since it sounds so much like "McCrap". The ads are just okay for me.

Billoughsby's picture
Billoughsby
5091 pencils

LMAO. Good point!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
6312 pencils

In Hungarian, 'crap' means sh*t ;) I mean, it means nothing.

Crystal Clear's picture
Crystal Clear
83 pencils

"McCrap" makes sense only in the states, probably not in Hungary

Guest's picture
Guest

Boa Rodrigo! Gostei da direção de arte.

Guest's picture
Guest

Like the whole campaign

Cheerriiee's picture
Cheerriiee
952 pencils

I like this one more from the whole serie

Guest's picture
Guest

Bravo!!! Bold campaign.

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