McDonald's McCafé: Shy Girl

A shy girl / An insecure boy
Everything good begins with a good cup of coffee.

Advertising Agency: TBWA, Berlin, Germany
Chief Creative Officers: Stefan Schmidt, Kurt Georg Dieckert
Creative Directors: Vesna Koselj, Lucio Regner
Art Director: Andrew Morgan
Account Supervisor: Christoph Erdmann
Designer: Andrew Morgan

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15 comments

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

could be better

kleenex's picture
kleenex
25436 pencils

I agree. A nice concept though.

thedesignaddict's picture
thedesignaddict
5329 pencils

Also like 'The Economist'.

Billoughsby's picture
Billoughsby
5091 pencils

Not in any consequential way, joe. This is different and better.

Must have been a slow Gotcha! day in the Limpopo news room.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

salamandos's picture
salamandos
1947 pencils

This is not different enough..

mrMagic's picture
mrMagic
663 pencils

Nice concept. But does it mean that if you don't drink coffee nothing good will happen to you?

Akshaya Singh's picture
Akshaya Singh
162 pencils

Loved this one. The best of the campaign for me.... The minimalistic approach to design looks good and the copy does the rest... Nice work ...

Amateur for life!

greenmarketingguy's picture
greenmarketingguy
2 pencils

I think it's a great idea to play off of the experiences that come along with a good coffee shop. I met my wife in a coffee shop / BN.

ace85le's picture
ace85le
3939 pencils

I like it. Not "wow" but definitely works on some level.

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himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Himanshu Prabhakar

krautland's picture
krautland
3204 pencils

old concept but very appropriate.
might do well at this years' ADC. not a lot of good stuff to compete with, it seems.

fernandofumey's picture
fernandofumey
15 pencils

mastercard?

torontose's picture
torontose
393 pencils

colors are nice

DEVILS eYe_01's picture
DEVILS eYe_01
64 pencils

wats so new..

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