McDonald's McCafé: AM–PM, Guy

Advertising Agency: DDB Tribal, Vienna, Austria
Executive Creative Directors: Eric Schöffler, Hannes Böker
Creative Directors: Lukas Grossebner, Dian Warsosumarto
Copywriters: Christoph Schönbäck, Lukas Grossebner
Art Director: Dian Warsosumarto

14 comments

vote4pedro's picture
vote4pedro
4601 pencils

not particularly appetizing. then again, neither is mcdonald's.

Billoughsby's picture
Billoughsby
5124 pencils

Natural.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

hmaffia's picture
hmaffia
747 pencils

Big deal...

andylefty's picture
andylefty
4537 pencils

Can't say I get it.

McDonalds is open morning and night.

iambusy's picture
iambusy
2219 pencils

its a feel good ad..its nice

busy.

Trichinosis's picture
Trichinosis
204 pencils

What do you want to tell us? That you are overslept in the morning? That coffee wakes you up? Everything completly new and exciting to me! Next time guys sleep on it before publishing an ad!

phaios's picture
phaios
5 pencils

nice!

Hadrons's picture
Hadrons
5989 pencils

I like it - makes you grab a nice cup of M.java

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

I pretty much like the idea.. simple

jenny ray's picture
jenny ray
52 pencils

simple and ordinary

buzzvuzz's picture
buzzvuzz
2 pencils

call me party pooper, ain't telling that it's a ripoff, but the idea and execution is just too similar. Maybe someone just didn't see the ikea prints, although they are pretty old

http://adsoftheworld.com/search/aotw/ikea%20sleep%20well

kleenex's picture
kleenex
37457 pencils

HUH!?!?!?! A McDonalds breakfast is not going to make you perky???

Billybell's picture
Billybell
373 pencils

bof

guto_soares's picture
guto_soares
107 pencils

I only liked this one.

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