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McDonald's / McCafé: Small burger, 1

McDonald's / McCafé: Small burger, 1
Your rating: None Average: 5.9 (57 votes)

Photographer: Roberto Badin
Retouching: Asile

25 Comments

headoffice Communication's picture 110 pencils
8

small treat. nice work.

Guest's picture

bugger...1+1 coffee

alexander_bickov's picture 3321 pencils

Hehe. Funny idea. Diet Burger :)

Guest's picture

it's a cake for the coffee

sush's picture 422 pencils
6

lol kool

sue

Brainsugar's picture 1513 pencils
8

Nice! Bravo Roberto! Isn't there any creatives on the subject? Is it a freelance of Vervroegen? ;-)

soms's picture 383 pencils
8

small temptation!!! great work !

ss

SoCH_TO's picture 707 pencils

Awesome work !!!

Live with Passion

Guest's picture
1

Wrong
this ad tells me that we can have macaron at MCDonald...... it is not the point!

Guest's picture

It's pretty simple. Macarons look like burgers. McDonald's has burgers. McDonald's also has premium coffees. You eat macarons with coffee. There ya go.

seniorcutterplotter's picture 91 pencils

Macaron Vanille - my favourite :). But do they serve that at McDonald's?

Guest's picture

WTF is it???

Guest's picture
2

It feels like the first idea you had after looking at the brief.

arslan722's picture 83 pencils

any how....
clever approach....

Guest's picture
8

Did they need to do two executions?

http://dearadvertisin.blogspot.com/

everartz's picture 7251 pencils

most of their ads are about showing the burger or the product that looks like burger.. i dont know whats so special about this one

| Everartz |

Guest's picture

Well, looks like Vervroegen is not there anymore. Good move Jeff Goodby!

Grace's picture

Not overjoyed. Cute... but that is about it.

kevinjunson's picture 21 pencils

It means that I spend $2 and just get a bugger like a bean?!!!
I think it's better to be a ad of Burger King

kevinjunson's picture 21 pencils

A HA. I got it. so, that is cultural difference, I think. Cause in China, just 1/10000 people know about macaroos(or something else,I can't spell it )^^

Guest's picture

to those who didn't get the point of the ad -- it implies that you can get a macaron de paris at a mcCafe. duh.

AmOgodzzz's picture 834 pencils

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

AmOgodzzz's picture 834 pencils

What!? You can get no such thing at a McDonald's anywhere in the world. A McCafe is a new line of sugary, coffee-like drinks that McDonald's rolled out recently to bestow a perception of class and sophistication on the brand. Little burgers in sickening colors have nothing to do with the McCafe.

Guest's picture

They look like macaroons

nepstein's picture 199 pencils

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