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Matthew

Agency Network: 
Published/Aired: 
November 2013
Description: 

Print advertisment created by DDB, South Africa for McDonald's, within the category: Food.

Have your kid's birthday party at McDonald's.

Advertising Agency: DDB, South Africa
Creative Directors: Liam Wielopolski, Grant Jacobsen
Copywriter: Matthew Berge
Art Director: Hital Pandya
Photographer / Illustrator: Carioca

Comments (5)

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faissalo's picture
faissalo
Activity Score 728

The kids face is too weird

Nice init

chidi's picture
chidi
Activity Score 176

Isn't that the idea? ; hence, let MacDonald handle it

lexain's picture
lexain
Activity Score 58

@faissalo it's meant to be a match stick in human form

faissalo's picture
faissalo
Activity Score 728

I know what it's meant to be. I completely get it. But I said 'THE KIDS FACE IS TOOO WEIRD'. All we need to know is that the kid is like fire to wood. But the face is too dark and mysterious which makes it less amusing and looks like it's trying to add something. But it doesn't because all we need is a simple raw ignorant dumb kid face made of fire. That's why the rock kid works better. Because he clearly looks like simple ignorant dumb little monster kid. Not a deep mysterious villain. Get it now? @lexain

Nice init

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