McDonald's: Lettuce CV

Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous

October, 2010


morse's picture
17183 pencils

This one is clean and nice too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
310 pencils

I love the idea, and the execution is clean and attractive, but there's something missing. I think the copy is too factual and (ironically) flavorless. This ad would benefit from more cleverness and humor in the resume itself.

Billoughsby's picture
5144 pencils

Agree with the both of you.

I think you're right about the something missing, JG. The basic idea might prompt a smile, but the actual implementation is a dry, literal haul. Where's the wit?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

the thing missing from these ads is all the fat people around the world who don't even have to get out of their cars to order a meal. Ronald and his army are trying to pull the wool over the eyes by saying their food is healthy. do a simple test, go into any mcdonalds and count how many fit-looking people you see. they are selling obesity and people are buying.

Bitty86's picture
71 pencils


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