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Lettuce CV

Agency: 
Published/Aired: 
October 2010
Description: 
Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous

Comments (5)

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Highest Rated

Bitty86's picture
Bitty86
Activity Score 71

LAME!

morse's picture
morse
Activity Score 17364

This one is clean and nice too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I love the idea, and the execution is clean and attractive, but there's something missing. I think the copy is too factual and (ironically) flavorless. This ad would benefit from more cleverness and humor in the resume itself.

Billoughsby's picture
Billoughsby
Activity Score 5144

Agree with the both of you.

I think you're right about the something missing, JG. The basic idea might prompt a smile, but the actual implementation is a dry, literal haul. Where's the wit?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

the thing missing from these ads is all the fat people around the world who don't even have to get out of their cars to order a meal. Ronald and his army are trying to pull the wool over the eyes by saying their food is healthy. do a simple test, go into any mcdonalds and count how many fit-looking people you see. they are selling obesity and people are buying.

Bitty86's picture
Bitty86
Activity Score 71

LAME!

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