McDonald's: Large Coffee, 2

Large coffee 1.5€

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Account Director: Jarno Lindblom
Graphic Designer: Antti Salminen
Photographer: Marjo Tokkari
Retoucher: Fake Graphics
Print Producer: Kirsi Pärni
Account manager: Pia Eiro
Published: November 2011

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30 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Bit reminiscent of http://www.sanjeev.net/ads440/m/mcdonalds-extra-large-coffee.jpg but that's cause it's the same product. Clever to sell it like this :) classic ad.

chuckieT's picture
chuckieT
680 pencils

This ad is not reminiscent of the coffee ring ad. It's not fair for you to say so just because it has the same product.

Big McLargehuge's picture
Big McLargehuge
76 pencils

Yes.

TatiiiAlmeida's picture
TatiiiAlmeida
166 pencils

interesting see Mc Donalds so poetic.

Jackbr's picture
Jackbr
1379 pencils

Nice.

Jack

jponino's picture
jponino
601 pencils

very nice :) not necessary to put 2 of them when they're the same but very nice

Roger Keynes's picture
Roger Keynes
5498 pencils

McYes.

Will Think for Salary

PDF's picture
PDF
66 pencils

beautiful art, really nice but the ad with the stains was smarter, concept too easy for this one !

chuckieT's picture
chuckieT
680 pencils

I prefer this one. The other ad is an exaggeration and a bit forced. This one is just a coffee viewed at from a particular angle, which I think is a smarter approach. (But I don't see why they tried to get two executions out of the same idea.)

andylefty's picture
andylefty
4533 pencils

Initially reminded me of an oil spill but yeah its nice.

penny'sworth's picture
penny'sworth
110 pencils

It gets across the size message clearly but it doesn't make you want to drink it.

Hadrons's picture
Hadrons
5743 pencils

Smart.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Takmelius's picture
Takmelius
198 pencils

Simple, smart, beautiful :)

kleenex's picture
kleenex
27268 pencils

nice idea.

fadirahhal's picture
fadirahhal
235 pencils

i love it...

myndshift's picture
myndshift
4 pencils

Like it.

Yurii's picture
Yurii
2 pencils

Nice visual...good art...but way too straight,.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Very imaginative... i like it.

wonwaywoo's picture
wonwaywoo
91 pencils

Conceptual clarity, good execution

Milan Solanki's picture
Milan Solanki
986 pencils

Price tags in ads, really work for such products. and brave thing to bring it in ads again, while others are just boasting of nonsense creativity

chuckieT's picture
chuckieT
680 pencils

Agreed.

Drogag's picture
Drogag
112 pencils

ok

charithco's picture
charithco
177 pencils

nice ad.

"Art is my life's satisfaction"

sharonjackson's picture
sharonjackson
131 pencils

Well done. Too bad their coffee is so awful. They don't deserve an ad of this calibre.

SJackson

Phil Indeblanc's picture
Phil Indeblanc
50 pencils

Concept is king here. I think the image is a fail, at the least. Where is the clarity, the depth?!! It falls flat. Concept I love. Looks like a good amount put into the make, but visually, it is stark and monotone. To win? perhaps the concept, yes.

Owolawi's picture
Owolawi
1480 pencils

View the world over a Cup of Large Coffee....The concept is amazing.

fourwd87's picture
fourwd87
148 pencils

simple message and direct delivery. like it!

life is either, a daring adventure or nothing

mariolakownacka's picture
mariolakownacka
30 pencils

ehh it takes a while to guess what's this about. guessing it's because i am not so much after the coffee lately, esp. from FF restaurants

maxiiphemmy's picture
maxiiphemmy
57 pencils

Nice

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