McDonald's: Kiddie crew crayons

Take your children's imagination to their favorite place this summer.

Advertising Agency: DDB Philippines, Manila, Philippines
Creative Director: Teeny Gonzales
Art Directors: Anton Panajon, Joseph Velasquez
Copywriter: Trina Martirez
Account Planner: Lester Obice
Published: February 2009

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33 comments

Guest's picture
Guest

Nice!

mckinley's picture
mckinley
4 pencils

Nice try. Try 456 more studies. Even kids can do this kind of ad.

Toro's picture
Toro
1007 pencils

It is for kids, so what's your problem? I bet your portfolio is full of scammed Cannes Lions, right?

I think this is a great ad. It's spot on, looks nice and clean and does the job.

toron's picture
toron
6 pencils

Easy, you sound like a scammer yourself.

Toro's picture
Toro
1007 pencils

And why is that? I think you haven't got a clue what you're talking about.

Guest's picture
Guest

yess ur rite nice and clean...but is not strong concept to win award!!!!!

Guest's picture
Guest

quote: "Even kids can do this kind of ad."

Wtf? Why say such comment that is mean? As if you could do much better! As long as the ad delivers the message to its reader or target market, it is effective and good. Period.

Guest's picture
Guest

enough ddb this ad are repeated from the original fries concept also from ddb so stop copycat pls fries we with you!

Guest's picture
Guest

someone needs a life ins't?

Guest's picture
Guest

Sure, it's cute.
But come on, really?
Another picture of fries not being fries?
I don't like to speak poorly of anyone's work, but enough is enough and enough was 5 years ago.

Guest's picture
Guest

Ha ha ha
I did this ad 10 years ago!!!!

Toro's picture
Toro
1007 pencils

show it

Guest's picture
Guest

why are you defending each criticism in this thread?

Guest's picture
Guest

Good, but no one's going to read the copy!
Could have tried out with a different colour say Red, that would be kinda attention grabbing, than 'Bah! I know its mc'ds so why bother reading the copy'.

Toro's picture
Toro
1007 pencils

what's your friggin problem?

toron's picture
toron
6 pencils

You have a major problem. You.

Toro's picture
Toro
1007 pencils

Wow, impressive.

Guest's picture
Guest

Agree with you, that could have possibly worked, but not entirely. Still better though.

Guest's picture
Guest

Enough with the friesss...!!! Here in occident this is 80's and done thousand times!!

Toro's picture
Toro
1007 pencils

show it, links please.

Guest's picture
Guest

there are too many to put them here. You can enter "fries" in the keyword search. Don´t get me wrong it´s a nice idea, but the resource has been use so many times.

pinkink's picture
pinkink
12 pencils

Great work. This is award-winning if we turn the clock back to 1960s.

st. paul's picture
st. paul
8 pencils

This is a Gold winner in Toro Awards.

Toro's picture
Toro
1007 pencils

You got me wrong. I never said this will win an award.

It's a good ad that serves its purpose. Not every single ad is an award winning ad, nor should it be. What value would an award have?

Guest's picture
Guest

The worst thing in advertising is when one cannot accept criticism. If that being the case, be a closet one dont show it here in public when you already know criticisms are bound to have. You cant go far. Give up. Go teach.

Guest's picture
Guest
Guest's picture
Guest

i love CONSTRUCTIVE criticism! people here should learn how to CONSTRUCT their critiques constructively.

sirvan's picture
sirvan
29870 pencils

I like it! ...clear, simple, fun... but it gives me an unpleasant waxy taste in my mouth :)

+++

"I love some things, and don't love some other things."

Luis Antonio Huayhuas Vilcayauri's picture
Luis Antonio Hu...
4 pencils

muy creativo

Guest's picture
Guest

ad of the world pala ha ito ang totoo http://www.adverblog.com/archives/001720.htm

Guest's picture
Guest

A better execution won an award for McDonald's recently. Parang nauna to sayang.

mikohernandez's picture
mikohernandez
32 pencils

not so new. but its okay

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