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Jumper

Agency: 
Published/Aired: 
May 2016
2584
Description: 

Print advertisment created by Leo Burnett, Italy for McDonald's, within the category: Food.

The Olympic crew selection is on. Can you manage it?

Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Enrico Dorizza
Art Director: Raffaele Cesaro
Copywriters: Enrico Dorizza
Photographer: Archive / Fotostudio Perazzoli
Illustrator: Raffaele Cesaro

Comments (18)

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sbr's picture
sbr
Activity Score 143

Where to start ?

ivan's picture
ivan

Start listing what you like about the ad first.

sbr's picture
sbr
Activity Score 143

I can´t .... I tried to, but it´s too hard =\ The idea of people skying and holding Mcdonalds trays just seem to go a little too far. And the copy doesn´t help either. I think they lost a great oportunity to come up with something actually good.

ivan's picture
ivan

Yes, copy definitely can be better.

teenie's picture
teenie
Activity Score 1894

I thnk maybe somethign was lost in the translation. I can almost see the idea but it's a bit foggy. Crew selection + can you manage it = ???

ivan's picture
ivan

It should maybe say: Can you manage the challenge?

sloppy4's picture
sloppy4
Activity Score 1494

i'm guessing it's a recruiting ad to work at micky d's during the olympics. but not sure.

ivan's picture
ivan

Yes, that's clearly the message to me.

sloppy4's picture
sloppy4
Activity Score 1494

i'm not sure it's that clear. maybe it's the translation.

klaussnow's picture
klaussnow
Activity Score 1675

....or would olympians actually eat trans fat globules to tinker with their gold medal chances.

... its already been done...

ivan's picture
ivan

Is sumo wrestling part of the winter Olympics?

klaussnow's picture
klaussnow
Activity Score 1675

i'd vote for it.

... its already been done...

mikelite's picture
mikelite
Activity Score 1031

I dunno, I think it's kinda funny...emphasis on the kinda

SummerA's picture
SummerA
Activity Score 154

McDonald’s ads always make me laugh. They're always trying to brand themselves as healthy and it is just the biggest joke of the freaking century. Honestly, who buys into that?

ivan's picture
ivan

Actually many buy into it. McD is now offering milk instead of coke and fruits instead of fries. They are really giving you a choice, or at least they are starting to. I'm not defending McD, but I think they are doing quite well in spite of all the negative hype around them. And, I think this is all thanks to effective advertising. It creeps into consumer's minds, and in their subconscious they reject the idea that those fries could be bad for them.

juliangray's picture
juliangray
Activity Score 987

Dont like it at all. Quite simple and doesnt communicate a strong idea. Also the photomanipulation is lame (mostly in the iceskater ad)
Shame seeing someone failing to take advantage of such an open minded client.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I got that it's a recruiting ad. But the problem lies in the fact that the employees have to display tremendous sports skill in food delivery. I don't know about the McDonald's in your countries, but it's counter service here in Toronto. They don't bring your food to you. And if you have those kind of mad athletic skills, would you waste them by workign at McD's during the Olympics? And is it just a North American thing, but don't the employees share the same age range, from 15-20? This guy looks a tad out of that range.

garlic's picture
garlic
Activity Score 2

stop italy's ad! please

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