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Ice cream

Agency Network: 
Published/Aired: 
January 2014
Description: 

Print advertisment created by Heye, Germany for McDonald's, within the category: Food.

What's on your mind?

Advertising Agency: Heye GmbH, Munich, Germany
Creative Directors: Zeljko Pezely, Tobias Schwarz
Art Director: Thomas Wiegand
Concept: Philip Grüne
Copywriter: Johanna Faber
Illustrator: Thomas Wiegand
Account Director: Maik Hansel
Account Manager: Michael Kol
Print Production: Oliver Stehr, Jan Führer

Comments (5)

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Highest Rated

admindedmadman's picture
admindedmadman
Activity Score 96

Nice and simple but the artwork could have done away with the gradient and just used the brand's red.

Take away every bit of humanity, and you will feel expression.

tirthomitro's picture
tirthomitro
Activity Score 2758

nice idea

they showed me a picture & i laughed
dignity has never been photographed

damnson's picture
damnson
Activity Score 11517

Simple & nice.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 49562

Simple idea works for me.

AdventureAd's picture
AdventureAd
Activity Score 215

Looks boring and old

admindedmadman's picture
admindedmadman
Activity Score 96

Nice and simple but the artwork could have done away with the gradient and just used the brand's red.

Take away every bit of humanity, and you will feel expression.

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