McDonald's: Ice cream

What's on your mind?

Advertising Agency: Heye GmbH, Munich, Germany
Creative Directors: Zeljko Pezely, Tobias Schwarz
Art Director: Thomas Wiegand
Concept: Philip Grüne
Copywriter: Johanna Faber
Illustrator: Thomas Wiegand
Account Director: Maik Hansel
Account Manager: Michael Kol
Print Production: Oliver Stehr, Jan Führer

Published: 
January 2014

5 comments

tirthomitro's picture
tirthomitro
2758 pencils

nice idea

they showed me a picture & i laughed
dignity has never been photographed

damnson's picture
damnson
11217 pencils

Simple & nice.

An axe murderer of ads.

kleenex's picture
kleenex
39595 pencils

Simple idea works for me.

AdventureAd's picture
AdventureAd
186 pencils

Looks boring and old

admindedmadman's picture
admindedmadman
96 pencils

Nice and simple but the artwork could have done away with the gradient and just used the brand's red.

Take away every bit of humanity, and you will feel expression.

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