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House

Agency: 
Published/Aired: 
April 2007
Description: 

Breakfast 6:00 til 10:30

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Creative: Ant&Alex
Photographer: Mat Baker
Retoucher: Dennis Monk
Typography: Jason Young
Account Handler: Michael Godwin

Comments (16)

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Highest Rated

eastonellis's picture
eastonellis
Activity Score 34

La metáfora visual está bien utilizada y representa bien el servicio de desayunos de Mc Donalds. Es una buena idea, quizás no una graaaaan idea, pero es buena

Bundy Agency's picture
Bundy Agency
Activity Score 597

nice photgraphy
pfftish idea

varatphong's picture
varatphong
Activity Score 78

Ahhh ... it's time for that first cup of tea to gently awaken my senses.

Varat
http://www.puerhcha.com

Rog's picture
Rog
Activity Score 6082

Sweet but short.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
Activity Score 1142

sweet photography :)
but why don't push it further?

http://jennywhx.blogspot.com jwhx:Visionary

Rog's picture
Rog
Activity Score 6082

Australian subtley, Jenny.
Keep it simple and intriguing... to create the mood/feel... and draw you in.

Out of interest, what do you think it needs?

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
Activity Score 1142

need "life", i don't feel sense of life inside. not sure, just a blur feeling.

http://jennywhx.blogspot.com jwhx:Visionary

Mystique's picture
Mystique
Activity Score 120

The visual gives you that kinda of 'blur' feeling because its in the morning. The moment you wake up. The moment the rays hit your eyes but the first thing you thought about was McDs Breakfast. But like I said. One nice great photo is enough... you dont have a campaign with 3 same idea ads, shot in different ways. Its all about pushing for the other moments you wake up and you first thought of McDs Breakfast.

: : mystique : :

jennywhx's picture
jennywhx
Activity Score 1142

hey thanks Mystique, but i said "blur" is that i haven't structure the idea in my mind nicely so it is just a blur idea in my mind.

by the way, the reason i say it is lacking of "life", maybe is because of every morning i wake up, i would have not only the sunrise, perhaps some human noise, some birdcall, some "life". and mcD, for me is a lively brand, which involve much on human interaction and bonding, i go mcD because of the smile on the waiter's face and maybe i will meet some cute kids...

yes i do think this photography is very nice. but the warmth of mcD used to give me is not there.

http://jennywhx.blogspot.com jwhx:Visionary

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

McNifique.

"Pastes like shit."

Chocolat's picture
Chocolat
Activity Score 288

i like the photography a lot... ummm, but i kind of get what jenny means. It lacks the spark somehow. I'm sorry for sounding vague but i really can't place my finger on it

Intern's picture
Intern
Activity Score 10

When people start talking about the photography instead of the ad i guess it has to be a very ordinary ad

everartz's picture
everartz
Activity Score 7609

i dont like it.... it cant be an ad thou! well the sun rises on the Mc logo... and in my kitchen as well... so whats so good about it to make people go o that resataurant and have junky food!??

| Everartz |

Yokel's picture
Yokel
Activity Score 604

I'll be around in the morning. Put the kettle on?

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Lovely photography, and a nice idea for the hated arches of sin.

8/10

-----------------------------
It's only an ad.

Laurent's picture
Laurent
Activity Score 289

I find this really nice. lovely photography

eastonellis's picture
eastonellis
Activity Score 34

La metáfora visual está bien utilizada y representa bien el servicio de desayunos de Mc Donalds. Es una buena idea, quizás no una graaaaan idea, pero es buena

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