McDonald's: Happy price menu, 3

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Faraz Alam
Art Directors: Mukul Raut, Nitesh Sah
Published: November 2007

18 comments

elyoshiro's picture
elyoshiro
546 pencils

demasiado parecido a lo que ganó cannes.

ackattak's picture
ackattak
396 pencils

Am I missing something here?

picopalqlea's picture
picopalqlea
999 pencils

IKEA?

copylad's picture
copylad
120 pencils

hmm interesting!

guys how could you not get the idea!

Guest commenter's picture
Guest commenter

n wotttt is d idea ?

Aaqib Shah's picture
Aaqib Shah
363 pencils

there is no idea in this ad

GuestN's picture
GuestN

There is. On a mediocre ad, you will see that the product is huge, and has a starburst against it with the price, but on this one, they have the price, and the products are on the starburst.
the idea is to establish, probably, the low prices.
I felt that they no longer needed to establish their products, but they needed to show the new prices. its what i figured from these.

Guest commenter's picture
Guest commenter

Man
U should have done MBA...
sound logic... what r u doing in advertising?

GuestN's picture
GuestN

well, as you can see, it does say "price menu"
they reversed the ordinary. I'm not saying its AWESOME.
Just that I get it.

and also... I'm a visualiser

sparky's picture
sparky
454 pencils

fail

Guest's picture
Guest

how is this "fail" the price is 20 romainian cents

Guest commenter's picture
Guest commenter

i wud have never guessed what it meant without an upper guest pointed it out
quote:
Submitted by GuestN (not verified) on Sat, 2008-11-08 03:13.

There is. On a mediocre ad, you will see that the product is huge, and has a starburst against it with the price, but on this one, they have the price, and the products are on the starburst.
the idea is to establish, probably, the low prices.
I felt that they no longer needed to establish their products, but they needed to show the new prices. its what i figured from these.

* reply

quote finished
in my opinion this is for ppl that understand art or have far superior logical than most of us average joes it wont work for macdonalds but might for other products in the higher intellect part of the market..just saying

moeinuk's picture
moeinuk
46 pencils

Hey Guest(not verified), I think the ad works at all levels. For ad pros who "understand art or have far superior logical" it is a twist on the conditions apply asterix as everyone has rightly pointed out. For "average joes" it simply says the price of an ice-cream cone is Rs 20. I don't know about 'below-average joes' who might not get it or 'superior art ppl' who'll say it is overdone. I'm neither of them. I just understood the ad at both levels. Whether it is a good ad or a bad ad, I leave that to the millions of visitors of this site.

Guest from USA via Japan's picture
Guest from USA ...

The problem seems to be cultural for some. I, for one, had no idea that "Rs. 20" meant 20 rupees because I've never been to India and I have never really seen it in print. If, on the other hand, it had said "20¢" in the same spot, I'd have gotten it immediately, and I think that would have cleared up everything (even for the "average joes") for people from Canada, USA, Australia, New Zealand, Singapore, etc. Or if it said "20p" in UK, etc. Unless you know that "Rs. 20" is a price designation, it's not obvious.

Guest's picture
Guest

i've never been to india and I still knew what it was saying >.>

Guest's picture
Guest

Suzuki did this before... Sorry:(

Guest's picture
Guest

I NEED A DANM MENU FOR MY HOMEWORK

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