McDonald's: Happy price menu, 2

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Faraz Alam
Art Directors: Mukul Raut, Nitesh Sah
Published: November 2007

Related videos by Shutterstock

7 comments

jai hind's picture
jai hind
356 pencils

great campaign

jai hind
art director

STRTLRS's picture
STRTLRS
1607 pencils

"Great campaign" and "done.next.", OK can somebody explain this or give an actual comment on this campaign. I'm having a dumb moment and can't get this.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Cesar Antonio's picture
Cesar Antonio

Well.. is I understand the campaing is based on the idea that generally we see a product with a label saying for example "Just US4.99" but in this case, the great thing that impacts more is a really low price (i don't know if "Rs." is the coin there) and a label with the product you obtain for it. So, what's the creative? is how for almost everyone, the important things are in the labels, the sales.. so, they put the product in a label, that for a mcdonald's fans is the really important thing.. so, it's like a role play between the product and the prize.
Well, at least is what i got of the message.
Am I ok?

Uninvited commenter's picture
Uninvited commenter

yes Rs is the currency out here in India.

copylad's picture
copylad
120 pencils

usually... to get the product you pay the label price...
here to get the Price you have to give away the product..

it's increasing the importance/hunger for the product!

If that's what it means.... Well done!

anteater_peter's picture
anteater_peter

Seen that a thousand times before.

CASCO MOSTAZA's picture
CASCO MOSTAZA
35 pencils

Me gusta. Esta bueno.

Casco Mostaza

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments