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McDonald's: Happy price menu, 2

McDonald's: Happy price menu, 2
Your rating: None Average: 4.6 (15 votes)

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Faraz Alam
Art Directors: Mukul Raut, Nitesh Sah
Published: November 2007

7 Comments

jai hind's picture 356 pencils

great campaign

jai hind
art director

STRTLRS's picture 1590 pencils

"Great campaign" and "done.next.", OK can somebody explain this or give an actual comment on this campaign. I'm having a dumb moment and can't get this.

www.storytellerscreative.com

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Cesar Antonio's picture

Well.. is I understand the campaing is based on the idea that generally we see a product with a label saying for example "Just US4.99" but in this case, the great thing that impacts more is a really low price (i don't know if "Rs." is the coin there) and a label with the product you obtain for it. So, what's the creative? is how for almost everyone, the important things are in the labels, the sales.. so, they put the product in a label, that for a mcdonald's fans is the really important thing.. so, it's like a role play between the product and the prize.
Well, at least is what i got of the message.
Am I ok?

Uninvited commenter's picture

yes Rs is the currency out here in India.

copylad's picture 120 pencils

usually... to get the product you pay the label price...
here to get the Price you have to give away the product..

it's increasing the importance/hunger for the product!

If that's what it means.... Well done!

anteater_peter's picture

Seen that a thousand times before.

CASCO MOSTAZA's picture 35 pencils
7

Me gusta. Esta bueno.

Casco Mostaza

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