Happy price menu, 2

Agency Network: 
November 2007

Print advertisment created by Leo Burnett, India for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Faraz Alam
Art Directors: Mukul Raut, Nitesh Sah

Comments (7)

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jai hind's picture
jai hind
Activity Score 356

great campaign

jai hind
art director

STRTLRS's picture
Activity Score 1601

"Great campaign" and "", OK can somebody explain this or give an actual comment on this campaign. I'm having a dumb moment and can't get this.

I think, therefore... yeah.

Cesar Antonio's picture
Cesar Antonio

Well.. is I understand the campaing is based on the idea that generally we see a product with a label saying for example "Just US4.99" but in this case, the great thing that impacts more is a really low price (i don't know if "Rs." is the coin there) and a label with the product you obtain for it. So, what's the creative? is how for almost everyone, the important things are in the labels, the sales.. so, they put the product in a label, that for a mcdonald's fans is the really important thing.. so, it's like a role play between the product and the prize.
Well, at least is what i got of the message.
Am I ok?

Uninvited commenter's picture
Uninvited commenter

yes Rs is the currency out here in India.

copylad's picture
Activity Score 121

usually... to get the product you pay the label price...
here to get the Price you have to give away the product..

it's increasing the importance/hunger for the product!

If that's what it means.... Well done!

anteater_peter's picture

Seen that a thousand times before.

Activity Score 35

Me gusta. Esta bueno.

Casco Mostaza