McDonald's Happy Meals: Robot

Big ones, small ones, this way up ones and of course, the red one.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Art Directors: Guy Moore, Tony Malcolm
Copywriter: Tony Malcolm, Guy Moore
Production company: Gorgeous
Agency Producer: Bruce Macrae
Director: Vince Squibb
Published: March 2013

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Andrej Troha's picture
Andrej Troha
613 pencils

McDonald’s, are you selling boxes or food?
Then again, since your food tastes like cardboard, this is quite accurate.
Plus: why only three in series? Why not 12 or 30?

lexain's picture
58 pencils

connects with the kids I believe

imagineit's picture
552 pencils

Love the insight :)

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