McDonald's: Girl

Invite her too.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director / Copywriter: Cristian López
Art Directors: Oscar Chávez
Illustrators: Oscar Chávez

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22 comments

Guest's picture
Guest

What's the message here?
Invite bad kids so they can suffer from micky d food?

Illustration is neat though; poor Oscar.

Blair Semenoff's picture
Blair Semenoff
651 pencils

I like the illustration for sure....I can tell from looking at the other ads from the campaign its all about SARCASM!! Having the 800 # is a nice touch.

bacy's picture
bacy
6 pencils

Very funny.
better than mcDonald´s destroy children.

Mr. Oscar, great illustration.

Guest's picture
Guest

I really don't get it. If it means don't invite this kid it's pretty hard to get. If it means keep them occupied this ad is almost exactly the same idea as that 2007 battery ad that won all the awards.

Guest's picture
Guest

i dont get it neither.. but nice illus!

Guest's picture
Guest

不知道说什么

Guest's picture
Guest

i agree with the last comment.. very true ..

Guest's picture
Guest

great illustration

Guest's picture
Guest

I would say it's pretty clear: you can get private party for kids at McDonald's. So parents don't need to wonder if their house will be trashed by the kids, they don't need to worry at all... 'cos good old Mc will be glad to host the party. Even with the wildest ones.
Cool illustration, that's just it, to me.

Tripioso's picture
Tripioso
466 pencils

Maybe it means that Mc Donald's is childproof. If there's no way out inviting the hurricane girl, you're safe there.

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

muy buena ilustracion

Guest's picture
Guest

cannes lion?

Ivancette's picture
Ivancette
153 pencils

Nice idea and executions, i feel its clever, dont know how many parents will catch this add, but i like it. Nice illustrations too.

El que sabe, sabe arte. El que no, es redactor.

Gualcor's picture
Gualcor
972 pencils

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Buena ilustración, aunque un concepto muy flojo...

Blessed Besse's picture
Blessed Besse
104 pencils

powerful. insightful. melodramatic.

Guest's picture
Guest

Buena cabros!!! algo puede caer!!!!

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

This could be the dumbest ad I've seen (both ads). We're supposed to make Playland appealing to parents with children, and reach as broad a target as possible correct? So now we've narrowed it down to a place where parents who have no control over their children and don't know how to discipline can bring their brats to ruin a great experience for the other parents with "normal" kids. REALLY bad. Playland should be a place of wonder and a fun experience, not a jail sentence... and if looking at it from the more targeted campaign, then WHY would you want to have bratty little sh!ts hang around with your kids anyway? If they're the kind of kids that would ruin your house if you invited them to a party at your place, then why would they be the type of kids you would want your kids hanging around with?

Guest's picture
Guest

Illustration is a very very bad

BOUGH's picture
BOUGH
19 pencils

is there a giant behind the china cabinet? giant dog maybe?

Guest's picture
Guest

mr Oscar you are like crap of a person, but good illustrator (cs)

Guest's picture
Guest

creo que es el mismo concepto que salió en Chile sobre el mismo tema y para la misma marca.

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