McDonald's: Ghost

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
Published: August 2010

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26 comments

Colish's picture
Colish
146 pencils

"Even if you're going to kill an innocent girl, come eat at Mc Donnald's." That's it?

picopalqlea's picture
picopalqlea
999 pencils

I really dont like the logo in green. It just wont work. Its like changing COCA-COLA in to purple, GOOD YEAR into pink, IBM into red, lLUCKY STIRKE into yellow, CAMEL into a poodle..............

Guest's picture
Guest

Nope. Logo is green for a while now and it works very well...it follows the french MC DO strategy to communicate on a better quality food, healthier, greener...
Red communicates Hurry/roughness/classless/mass food, green something more peaceful, respectful, timeless, classy...for example, some Mc Do has a "stylish boulangerie space" now where you can eat a croissant, an éclair or a macaron with your coffee.

Green logo is a very smart move and apparently people are more ready for the change that you are.

picopalqlea's picture
picopalqlea
999 pencils

still not convinced.

Guest's picture
Guest

FLOCOQ Please post your WORK

flocoq's picture
flocoq
1374 pencils

Dude, it is is not because I do not post anything that I can not judge a copy.

http://www.joelapompe.net/2010/08/24/scream-burgerking-mcdonalds/

krautland's picture
krautland
3204 pencils

bugger off, anonymous guest. this ad sucks.

wert's picture
wert
77 pencils

Rip off!!!! Kurt Kobain did it first!!!!

Guest's picture
Guest

hahahahaha LOL, it's always the same around thie site, "it's been done"...

Roger Keynes's picture
Roger Keynes
5497 pencils

But not nearly as much as 'Guest'. :)

Will Think for Salary

Guest's picture
Guest

you die when you eat at mcdonald's?

keithstoeckeler's picture
keithstoeckeler
425 pencils

Looks like it was done in Microsoft paint. The headline on white block is bothering me.

Pedestrian's picture
Pedestrian
465 pencils

What's the message here? That McDonald's accepts all kinds of people? Who cares?

Roger Keynes's picture
Roger Keynes
5497 pencils

August campaign, Ivan?
Or are we being topical? (i.e. Toyota Grim Reaper) :)

Will Think for Salary

DBB's picture
DBB
1211 pencils

done !

Dzsoi's picture
Dzsoi
5268 pencils

'Open late' and 'come as you are'? Same? Men, you stop thinking really fast!

P.S.: looking at the girl behind... I guess murders are not only home delivery from now on!

Guest's picture
Guest

It´s incredible they didn´t realized that you can read the ad as if you die after eating at McDonalds.

ashkillroy's picture
ashkillroy
10 pencils

Come as you are theme is pretty nice, and would work for Cyndrella. But when they put this Scream theme in it, it just ruins the whole idea, because it's been done already, and unfortunately by their most important competitor. Phews.

morse's picture
morse
15028 pencils

I don't really get this one. Why would death care about dress code?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

i like it anyway, for the wink. And this is a comedy movie so no matter the blondy gona be killed. And you still take it as a disguise (Halloween is coming soon^^)

>For the logo, it's like this in France for about 3 or 4 years or even more ?
this is more ecologist...and less agressive mate...

>for the "come as you are" this is the slogan of a huge campaign started a few months ago (TV adds)

Guest's picture
Guest

Using the Scream guy has been done by Burger King, yes. But the concept is different. It's saying that it's accepting people regardless of who they are (a serial killer.... or Cinderella even after midnight when she's no longer a princess).

I wish before people cry "Done!" they'd actually consider whether or not it's the same *idea*... even if it's a similar execution in the same category. That being said, considering BK's Scream ad, it probably wasn't wise to do that type of execution even if the idea's different.

Guest's picture
Guest

not an interesting one

Guest's picture
Guest

Colish tussi great ho

byzade's picture
byzade
131 pencils

very funny

Hiperion's picture
Hiperion
3138 pencils

Poor campaign...

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