McDonald's: French fries mysteries

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art director: Rodrigo Fernandes
Copywriter: Laszlo Hevesi
Illustrator: 6B Estudio, Sao Paulo

4 comments

jennywhx's picture
jennywhx
1142 pencils

The art direction of 1st and 2nd page (what does is call, question and answer?)doesn't link. If i am just flip thru the magazine i will not notice the connection.But the joke is funny, it is a famous rumor all around the world.

addyhoch10's picture
addyhoch10
2592 pencils

i agree with you jenny, noone would notice the link in a magazine

nitigya79's picture
nitigya79
53 pencils

nice idea with glaring mistakes. "What Is It Made Of?". i fell it's too much in the right hand corner. and mr. copywriter: shouldn't of have an extra f(as in what is it made off)

mai_tai_girl's picture
mai_tai_girl
8 pencils

No, they used the word 'of' right. 'Off' is a preposition to describe a movement, like 'I switched off the computer' or 'I took the pen off the table'. Those sentences wouldn't make sense with the word 'of' in it.

Log in or register to post comments