McDonald’s France: Pass

This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher
Published: July 2009

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15 comments

Guest's picture
Guest

I dont get these ads?

ivan's picture
ivan

I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

I should've done this from the beginning.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Why is she so sad if she passed?

jorj's picture
jorj
638 pencils

the same concept (come as you are) is done in lebanon for crepaway, 5 years ago.
http://www.crepaway.com/downloads/caur/crying-girl.jpg

Guest's picture
Guest

Me neither, are we stupid ?

Guest's picture
Guest

nor I...

firebug's picture
firebug
1117 pencils

wt is that

creativegodown's picture
creativegodown
252 pencils

stupid. nonsense.

just write's picture
just write
653 pencils

no this is also fail

Guest's picture
Guest

Come as you are. It's a Nirvana song, isn't it?

jorj's picture
jorj
638 pencils

yes it is

copycomoelcopi's picture
copycomoelcopi
822 pencils

and the logo goes green?

Guest's picture
Guest

Check out this great guide in advertising

rolling.stone's picture
rolling.stone
2740 pencils

If she is passed why weeping ?

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

I guess she´s depressed and to she need a hamburguer to feel happy.... like chocolate! hahahahahahaha
Then she´ll be a happy fat person!

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