McDonald’s France: Fail

This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher
Published: July 2009

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29 comments

wild_fire's picture
wild_fire
91 pencils

huh?

ivan's picture
ivan

I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!

I should've done this from the beginning.

Ivan Raszl, admin of AotW

DarkSide's picture
DarkSide
1068 pencils

The only thing that makes sense in this ad, is the fact that it has the word "FAIL" on it...

Dev Kumar's picture
Dev Kumar
834 pencils

Yep...

spongeheart's picture
spongeheart
264 pencils

what the.....

Guest's picture
Guest

Somebody please explaainn.....

Guest's picture
Guest

fail is right...

tirthomitro's picture
tirthomitro
2724 pencils

yea i am with devkumar - WAT THE F#$%!???

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Could some one please explain this?

alexander_bickov's picture
alexander_bickov
3279 pencils

Fail idea :)

Guest's picture
Guest

not understand, you fail...

Guest's picture
Guest

right now it is time for exam results accross Europe, guess it means that rather you passed your exam or not you're welcome to McD's....

Guest's picture
Guest

I can only guess, but.. I think we can see here French X-factor?

indrek's picture
indrek
163 pencils

I can only guess, but I think it is French X-Factor? Becoming a celebrity is "come fast, go fast". And so is a fast food.

creativegodown's picture
creativegodown
252 pencils

Stupid idea. There was a wonderful idea for the same brand a few days back. Refer that you stupids.

just write's picture
just write
653 pencils

woe amazingly crappppyyyyyyyyy...

Guest's picture
Guest

Non je ne comprends pas lol

Guest's picture
Guest

so bad!

Guest's picture
Guest

it's.......uh......ambient....I guess.....

Guest's picture
Guest

This is not communication, as it communicates nothing. Communication Fail.

Guest's picture
Guest

who cares about EURO RSCG ANYWAYS? Such a crappy agency...

Guest's picture
Guest

disaster, it's not even ambient, it sucks

Grace Bastien's picture
Grace Bastien

If I had to go and work at McD, I'd be crying too.
I'm assuming this is for recruitment?

BAD.

Guest's picture
Guest

oh my god...the worlds bad idea.

Guest's picture
Guest

Maybe you can refer back Mcdonald ad, in their ad have deeply concept. Your ad creative, but no commucation. The concept maybe use wrong way. sorry about it. its too bad ad. I respect you.

Guest's picture
Guest

ok

Guest's picture
Guest

dont output it. so lousy...fucking mama ass...

dreamer_'s picture
dreamer_
161 pencils

no me gusta.. creo que el concepto que se quiere comunicar no es claro

Guest's picture
Guest

em... I dont understand no comprendo other words, WTF?

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