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Forgiveness, Teddy

Agency: 
Published/Aired: 
May 2012
Description: 

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright

Comments (7)

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Highest Rated

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

Hate! Hate! Hate! Presumptuous, unrealistic, misguided/misguiding, dangerous

andylefty's picture
andylefty
Activity Score 4535

Execution isn't believable.

Hadrons's picture
Hadrons
Activity Score 6017

yea, yea. shove a jumbo burger in your mouth and forgive yourself. right..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
killazol1
Activity Score 354

forgiveness? reaaaaaaally strong word. i do not like at all.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

My knee jerk reaction: I like it. Simple, and clear.

It's hyperbole, so I'm not going to start looking for some heightened sense of morality in the message. Kids love McDonald's. Enough said.

baliais's picture
baliais
Activity Score 2608

Boring visual, but I kinda like the concept of Forgiveness.

iamcreative's picture
iamcreative
Activity Score 262

so what???

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

Hate! Hate! Hate! Presumptuous, unrealistic, misguided/misguiding, dangerous

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