McDonald's: Forgiveness, Teddy

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright

Published: 
May 2012

7 comments

andylefty's picture
andylefty
4535 pencils

Execution isn't believable.

Hadrons's picture
Hadrons
5985 pencils

yea, yea. shove a jumbo burger in your mouth and forgive yourself. right..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
killazol1
354 pencils

forgiveness? reaaaaaaally strong word. i do not like at all.

thedesignaddict's picture
thedesignaddict
5403 pencils

My knee jerk reaction: I like it. Simple, and clear.

It's hyperbole, so I'm not going to start looking for some heightened sense of morality in the message. Kids love McDonald's. Enough said.

baliais's picture
baliais
2595 pencils

Boring visual, but I kinda like the concept of Forgiveness.

iamcreative's picture
iamcreative
262 pencils

so what???

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

Hate! Hate! Hate! Presumptuous, unrealistic, misguided/misguiding, dangerous

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