McDonald's: Forgiveness, Teddy

McDonald's: Forgiveness, Teddy
Average: 6 (15 votes)

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright

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7 comments

andylefty's picture
4476 pencils
andyleftySunday, May 6, 2012 - 14:37

Execution isn't believable.

Hadrons's picture
5644 pencils
HadronsMonday, May 7, 2012 - 01:57

yea, yea. shove a jumbo burger in your mouth and forgive yourself. right..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
354 pencils
killazol1Monday, May 7, 2012 - 04:58

forgiveness? reaaaaaaally strong word. i do not like at all.

thedesignaddict's picture
4857 pencils
thedesignaddictMonday, May 7, 2012 - 06:37

My knee jerk reaction: I like it. Simple, and clear.

It's hyperbole, so I'm not going to start looking for some heightened sense of morality in the message. Kids love McDonald's. Enough said.

baliais's picture
1351 pencils
baliaisTuesday, May 8, 2012 - 03:43

Boring visual, but I kinda like the concept of Forgiveness.

iamcreative's picture
262 pencils
iamcreativeThursday, May 10, 2012 - 12:53

so what???

Alexis-Chellito's picture
95 pencils
Alexis-ChellitoFriday, May 11, 2012 - 18:02

Hate! Hate! Hate! Presumptuous, unrealistic, misguided/misguiding, dangerous