9 comments

chuckieT's picture
chuckieT
680 pencils

Feels off brand. Seems a bit cynical to be a McDonald's ad.

kleenex's picture
kleenex
39539 pencils

And I want to agree with you on this...

andylefty's picture
andylefty
4535 pencils

Am a fan and as a kid, was quite a truth.

talkingisfree's picture
talkingisfree
2706 pencils

Nice campaign

phoamcor's picture
phoamcor
1284 pencils

The McDonald's mothership will be by shortly to yank this off-strategy ad

everartz's picture
everartz
7609 pencils

i dont get this campaign :\

| Everartz |

gonndo's picture
gonndo
1094 pencils

Apparently, it's "Use McDonalds to say I'm sorry..." It's different, but I'm agree with the above comments, it's cynical...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Bob08's picture
Bob08
749 pencils

It seems they went to MacD in a hurry leaving him alone.
Why he should forgive.

WireDino's picture
WireDino
237 pencils

I love the insight, and where they went with the strategy. McDonald's is comfort food. And McDonald's is a quick fix to make your kid feel better when you make a mistake as a parent. Every parent has been there. But i have to agree with everyone, it does come off as cynical. And not sure if it's right for McDonald's, you know, with the whole obesity problem we have. It's very "American," and a small part of it even gives me a bit of dumb pride.

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