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Forgiveness, Rain

Agency: 
Published/Aired: 
May 2012
10038
Description: 

Print advertisment created by DDB, United States for McDonald's, within the category: Food.

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright

Comments (9)

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Highest Rated

WireDino's picture
WireDino
Activity Score 237

I love the insight, and where they went with the strategy. McDonald's is comfort food. And McDonald's is a quick fix to make your kid feel better when you make a mistake as a parent. Every parent has been there. But i have to agree with everyone, it does come off as cynical. And not sure if it's right for McDonald's, you know, with the whole obesity problem we have. It's very "American," and a small part of it even gives me a bit of dumb pride.

chuckieT's picture
chuckieT
Activity Score 680

Feels off brand. Seems a bit cynical to be a McDonald's ad.

kleenex's picture
kleenex
Activity Score 48087

And I want to agree with you on this...

andylefty's picture
andylefty
Activity Score 4535

Am a fan and as a kid, was quite a truth.

talkingisfree's picture
talkingisfree
Activity Score 2712

Nice campaign

phoamcor's picture
phoamcor
Activity Score 1284

The McDonald's mothership will be by shortly to yank this off-strategy ad

everartz's picture
everartz
Activity Score 7609

i dont get this campaign :\

| everartz |

gonndo's picture
gonndo
Activity Score 1094

Apparently, it's "Use McDonalds to say I'm sorry..." It's different, but I'm agree with the above comments, it's cynical...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Bob08's picture
Bob08
Activity Score 749

It seems they went to MacD in a hurry leaving him alone.
Why he should forgive.

WireDino's picture
WireDino
Activity Score 237

I love the insight, and where they went with the strategy. McDonald's is comfort food. And McDonald's is a quick fix to make your kid feel better when you make a mistake as a parent. Every parent has been there. But i have to agree with everyone, it does come off as cynical. And not sure if it's right for McDonald's, you know, with the whole obesity problem we have. It's very "American," and a small part of it even gives me a bit of dumb pride.

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