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Forgiveness, Rain

Agency: 
Published/Aired: 
May 2012
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Description: 

Forgiveness is never far away
McDonald's
I'm lovin' it

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Senior Copywriter: John Downing
Senior Art Director: Matt Knapp
Senior Copywriter: Iggy Rodriquez
Senior Art Director: Justin Carew
Photographer: Sean Izzard
Retoucher: Matt Bright

Comments (9)

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WireDino's picture
WireDino
237 Activity Scores

I love the insight, and where they went with the strategy. McDonald's is comfort food. And McDonald's is a quick fix to make your kid feel better when you make a mistake as a parent. Every parent has been there. But i have to agree with everyone, it does come off as cynical. And not sure if it's right for McDonald's, you know, with the whole obesity problem we have. It's very "American," and a small part of it even gives me a bit of dumb pride.

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