McDonald's: Fish bowl


Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Creative Directors: Flavio Zanni, Mohammed Bahmishan
Senior Art Director: Thierry Chehab
Photographer / Retoucher: Leap Studios
Account Director: Thamer Farsi

November 2011


TommyFChan's picture
3 pencils

The visual is interesting, but I challenge the message. It says to me that McDonald's serves
Gold Fish sandwiches. That is not appetizing at all. Nice try... I applaud for the visual design.

kleenex's picture
41162 pencils

I fully agree with you.

I do not see how this is supposed to sell the sandwich...

vidya.shankaran's picture
724 pencils

Agree with you tommy, the concept of fresh comes through fine but the selling point of burger (just bland as water??) is left far behind along with the dubious message of selling gold fish sandwiches,,,

andylefty's picture
4535 pencils

It made me snigger. Quite funny.

restless44's picture
32 pencils

2 creative directors and they came up with this :)!! OH GOD
this is much too literal!! and not appetizing at all!! i wonder how the client approved this!

CuriousPencil's picture
4225 pencils

Misleading, at best,

astor75's picture
3 pencils

Simple and nice

anson wong's picture
anson wong
123 pencils

kids would not wanna go for another fillet o fish after this ad


god is good but will he listen

Lara Mulady's picture
Lara Mulady
15 pencils

As weird as this is, I like it a lot. Damien Hirst/Marco Evaristti-esque, and attention getting.

Kutberk's picture
55 pencils

Are they selling goldfish burgers ?

mr.x's picture
998 pencils


djspiralz's picture
491 pencils


dbson's picture
29 pencils

Reminds me of this illustration:

hoozn's picture
353 pencils

Poor goldfish. The bowl is waaay too small for the fish's size.

Greenpeace is calling.

who cares? ima play some tunes instead

jponino's picture
601 pencils

interesting, could have been more worked, the weird thing to me visually is the cheese, without it, it could have been nicer to sight

kurtomaniac's picture
18 pencils

appreciate the art :)

charithco's picture
266 pencils

nice visuals and not happy with the typo..

"Art is my life's satisfaction"

tazyboy's picture
777 pencils

i love the art direction but agreed that the goldfish and there is NO appetizing and dont think that client approved it. Because since i know McDonalds they would never ever let go out something like this mainly because they always trust and believe in the appetizing strategy which works 100% fine. And I personally feel that there is no need to show fish because HL says and I know you must know that in adv.. there is saying"don't show what you say and vice versa" but sometimes its fine to do it:-)

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