McDonald's Filet-O-Fish: Fish bowl

Filet-O-Fish

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Creative Directors: Flavio Zanni, Mohammed Bahmishan
Senior Art Director: Thierry Chehab
Photographer/Retoucher: Leap Studios
Account Director: Thamer Farsi
Published: November 2011

18 comments

TommyFChan's picture
TommyFChan
3 pencils

The visual is interesting, but I challenge the message. It says to me that McDonald's serves
Gold Fish sandwiches. That is not appetizing at all. Nice try... I applaud for the visual design.

kleenex's picture
kleenex
28056 pencils

I fully agree with you.

I do not see how this is supposed to sell the sandwich...

vidya.shankaran's picture
vidya.shankaran
724 pencils

Agree with you tommy, the concept of fresh comes through fine but the selling point of burger (just bland as water??) is left far behind along with the dubious message of selling gold fish sandwiches,,,

andylefty's picture
andylefty
4533 pencils

It made me snigger. Quite funny.

restless44's picture
restless44
32 pencils

2 creative directors and they came up with this :)!! OH GOD
this is much too literal!! and not appetizing at all!! i wonder how the client approved this!

CuriousPencil's picture
CuriousPencil
4227 pencils

Misleading, at best,

astor75's picture
astor75
3 pencils

Simple and nice

anson wong's picture
anson wong
123 pencils

kids would not wanna go for another fillet o fish after this ad

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

Lara Mulady's picture
Lara Mulady
15 pencils

As weird as this is, I like it a lot. Damien Hirst/Marco Evaristti-esque, and attention getting.

Kutberk's picture
Kutberk
55 pencils

Are they selling goldfish burgers ?

mr.x's picture
mr.x
952 pencils

horrible

djspiralz's picture
djspiralz
491 pencils

lol

dbson's picture
dbson
25 pencils

Reminds me of this illustration: http://i.imgur.com/s7Xh7.jpg

hoozn's picture
hoozn
353 pencils

Poor goldfish. The bowl is waaay too small for the fish's size.

Greenpeace is calling.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

jponino's picture
jponino
601 pencils

interesting, could have been more worked, the weird thing to me visually is the cheese, without it, it could have been nicer to sight

kurtomaniac's picture
kurtomaniac
18 pencils

appreciate the art :)

charithco's picture
charithco
177 pencils

nice visuals and not happy with the typo..

"Art is my life's satisfaction"

tazyboy's picture
tazyboy
777 pencils

i love the art direction but agreed that the goldfish and there is NO appetizing and dont think that client approved it. Because since i know McDonalds they would never ever let go out something like this mainly because they always trust and believe in the appetizing strategy which works 100% fine. And I personally feel that there is no need to show fish because HL says and I know you must know that in adv.. there is saying"don't show what you say and vice versa" but sometimes its fine to do it:-)

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