McDonald's: Extra large coffee

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Ted Mellström, Viktor Arve
Copywriter: Martin Lundgren
Photographer: Alexander Pihl

January, 2008


pretty good's picture
pretty good
364 pencils

Now, that's lovely.

brandsurgeon's picture
693 pencils

Clean ad. But isn't it weird that the coffee stains don't extend beyond the pages of the book on to the table? That brings me to question No. 2... Unless I haven't totally got the concept of the ad, why would anyone place a mug on a book?

Here's where I need someone's help with interpretation.


Most times, worst enemies used to be best friends...

kre8's picture
989 pencils

some advice: take it for what it is. a smart visual that gets the idea across. no need to disect it so much.

kre8's picture
989 pencils

some advice: take it for what it is. a smart visual that gets the idea across. no need to disect it so much.

jsptrck404's picture
437 pencils

yes, please take kre8's advice. do you see it's a large stain, from a large coffee? yes? then you got it. move on.

otherwise, I have some additional questions you didn't ask that I will now ask for you...

1. who would drink such a large cup of coffee? not even andre the giant could hold a coffee that large. in fact, only a giant or a troll could possibly hold or drink a cup of coffee that large. but wait, giants and trolls aren't even real. they don't exist. wait, i don't get it. what a silly ad.


2. is this coffee made only for people with enormous hands who can hold a coffee of such size? what is McDonald's thinking making coffee for people with oversized hands? I don't know anyone with hands like that. that's just silly. there isn't anybody with hands that size. i don't get it. what a silly ad.


3. similar to the aforementioned question ... if i think it's weird that the coffee stain doesn't extend to the table, why don't i think it's weird that the cup of coffee would have to be the size of 13 gallon trash can?


4. why am i dissecting the shit out of an ad that takes 1 second to understand?

| think small |

Berlini89's picture
45 pencils

Well, brandsurgeon, i guess it's a newpaper ad, and the magazine buyer wouldn't have the stain on his own table, now would he?

and to your 2nd question, i think that's not even the point. btw there are a lot of people who actually do that accidently.

that's at least how i interpret it.

Chris's picture
1985 pencils

i think you've had one of these coffees berlini89, you've got the caffeine twitchy finger!

idea is great, its original.

brandsurgeon's picture
693 pencils

Needed to drive home your point, eh? 13 posts...Lol. Point taken. Don't blame me. I come from a different part of the world where coffee mugs are either placed on trays... or direct on the table.
(Sorry, but we're crude like that.)


Most times, worst enemies used to be best friends...

Berlini89's picture
45 pencils

oh my god, i am so sorrrrryy!!
i didn't mean to post my msg so many times, there was an error with my internet connection and i pressed the post comment button several times, not knowing that it would actually write my msg 13 times.

is there a way to delete them?

ivan's picture

Sorry, this is not your fault. We are experiencing unusually high traffic and the server is slow. We are upgrading shortly.

klaussnow's picture
1675 pencils

A happy problem to have!

... its already been done...

niranjanhg's picture
211 pencils

good, very nice idea,I liked it.But execuition is bad.

Mandla N's picture
Mandla N
90 pencils

point taken Berlin89 blame it on the fingers

H.'s picture
32 pencils

There is a high possibilty we as designers are becoming victims of our own industry, by taking
things a little too literal, yet the basic defination of advertising exaplains that it is sending
a message to the market with a degree of exaggeration as to capture the attention of the aduience.
Nice ad.

Art is real freedom

ricklongo's picture
1244 pencils

Wise, wise words.

One of the best ads I've seen here lately.

zapata's picture
14 pencils

very good. i like it. but maybe the cup stain could have been placed slightly off center, and not perfectly, dead center?

vurtomatic's picture
364 pencils


monicamexico's picture
830 pencils

Funny, but maybe too subtle.

jazarah's picture
1262 pencils

I like it

adguy2007's picture
28 pencils

Wow, now that's an over promise. You'll be surprised as to how many people would go into a McDonalds looking for that much coffee, and the franchises will be forced to give it to them. Without a legal line, this will be pulled.

timcurrysbadaccent's picture
83 pencils

simple. plus it's a nice exaggeration.

Signe_S's picture
357 pencils

That´s so great. And makes me love advertising. Want coffee as well. Ü

carlll's picture
28 pencils

Nice piece of work.

amit parekh's picture
amit parekh
283 pencils

idea is nice..but u used d book thats m not agree.. plz turn yur idea wih other visual..

weezergrl's picture
70 pencils

I think it's great! Plus to some ppl like our friend brandsurgeon, need to understand that in order to advertise and get a message across we have to use exaggeration to get the point. Yeah it may sound ridiculous the whole huge coffee mug on a book concept.. BUT it did get the message across.. I also believe that the graphic designer that worked on this ad didn't actually do a good job.. the coffee ring could have looked better if he didn't place it in the dead center.

shellyyew's picture
10 pencils

the idea is cool, simple. I think you are using magazine because of people will know actual for magazine, it's real big size.

whatson's picture
22 pencils


JAG's picture
166 pencils

Agree - off-center better. Maybe tad smaller. But nice, very nice.

ashish.kalpund's picture
42 pencils

i'm loving it!

Leo Paul James's picture
Leo Paul James
22 pencils

Damn good an idea...but yeah...i wouldn't drink that much coffee anyway....what different is that coffee??

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