McDonald's: Come as you are, King Kong

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

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jamesrothenburg's picture
554 pencils

Hmmm, that broken glass at the bottom is really bad. Way too large.

Marlus Lau's picture
Marlus Lau
1806 pencils


what's the concept? I don't get it!

LeroyChristian's picture
392 pencils

i thought i was the only one

Wordnerd's picture
6662 pencils


silvi's picture
4172 pencils

What´s the idea behind this campaign? Somebody?

mark3r's picture
1940 pencils

I hate this so much! Specially the idiotic idea of switching to a green background... wtf??? This is not McDonald's. Great concept btw..... NOT! It makes me sick!!! I feel like a yellow logo for a FOOD RESTAURANT over HUNTER GREEN...


xcreativity's picture
2374 pencils

don't like the art direction

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Tommy G.'s picture
Tommy G.
897 pencils

The broken glass is sized too large.

Funny average ad

monsieurange's picture
520 pencils

Muy poca comida para king kong? jaja

everartz's picture
7611 pencils

this version is so different than darth vader's .. there is some action here mean while it was so lame in that one..but it still doesnt mean that the concept is that powerful

| Everartz |

bricard's picture
189 pencils

I actually enjoy the concept a bit, but that broken glass on the bottom is pretty horrible. How can you have such an intense King Kong hand and then be so careless with the look of that glass...ruins it for me.

CABAZORRO's picture
354 pencils


Direstion's picture
115 pencils

Common, it's better to have giant ape rather than giant plastic food hanging around the city.

thedesignaddict's picture
5337 pencils

The glass looks really, really terrible. Not a strong concept either.

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