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McDonald's: Come as you are, King Kong

McDonald's: Come as you are, King Kong
Your rating: None Average: 4.3 (37 votes)

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

14 Comments

jamesrothenburg's picture 555 pencils
jamesrothenburg | Thu, 2010-02-18 10:06

Hmmm, that broken glass at the bottom is really bad. Way too large.

Marlus Lau's picture 1764 pencils
Marlus Lau | Thu, 2010-02-18 11:31

yup!

what's the concept? I don't get it!

LeroyChristian's picture 406 pencils
LeroyChristian | Thu, 2010-03-04 05:19

i thought i was the only one

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2010-02-18 11:26

horrible

silvi's picture 4174 pencils
silvi | Thu, 2010-02-18 15:26

What´s the idea behind this campaign? Somebody?

mark3r's picture 1609 pencils
mark3r | Thu, 2010-02-18 16:03
1

I hate this so much! Specially the idiotic idea of switching to a green background... wtf??? This is not McDonald's. Great concept btw..... NOT! It makes me sick!!! I feel like a yellow logo for a FOOD RESTAURANT over HUNTER GREEN...

:::MARK3R:::

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-02-18 18:15
4

don't like the art direction

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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Tommy G.'s picture 913 pencils
Tommy G. | Thu, 2010-02-18 19:19

The broken glass is sized too large.

Funny average ad

monsieurange's picture 532 pencils
monsieurange | Thu, 2010-02-18 20:53

Muy poca comida para king kong? jaja

everartz's picture 7590 pencils
everartz | Fri, 2010-02-19 05:45

this version is so different than darth vader's .. there is some action here mean while it was so lame in that one..but it still doesnt mean that the concept is that powerful

| Everartz |

bricard's picture 191 pencils
bricard | Fri, 2010-02-19 07:28
4

I actually enjoy the concept a bit, but that broken glass on the bottom is pretty horrible. How can you have such an intense King Kong hand and then be so careless with the look of that glass...ruins it for me.

CABAZORRO's picture 304 pencils
CABAZORRO | Fri, 2010-02-19 12:27

NOOOOOOOOOOOOO... WHYYYYYYYY.......????

Direstion's picture 127 pencils
Direstion | Sat, 2010-02-20 06:13

Common, it's better to have giant ape rather than giant plastic food hanging around the city.

thedesignaddict's picture 4341 pencils
thedesignaddict | Sun, 2010-02-21 16:53
3

The glass looks really, really terrible. Not a strong concept either.

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