McDonald's: Come as you are, King Kong

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

Related videos by Shutterstock

14 comments

jamesrothenburg's picture
jamesrothenburg
554 pencils

Hmmm, that broken glass at the bottom is really bad. Way too large.

Marlus Lau's picture
Marlus Lau
1806 pencils

yup!

what's the concept? I don't get it!

LeroyChristian's picture
LeroyChristian
392 pencils

i thought i was the only one

Wordnerd's picture
Wordnerd
6662 pencils

horrible

silvi's picture
silvi
4172 pencils

What´s the idea behind this campaign? Somebody?

mark3r's picture
mark3r
1940 pencils

I hate this so much! Specially the idiotic idea of switching to a green background... wtf??? This is not McDonald's. Great concept btw..... NOT! It makes me sick!!! I feel like a yellow logo for a FOOD RESTAURANT over HUNTER GREEN...

:::MARK3R:::

xcreativity's picture
xcreativity
2374 pencils

don't like the art direction

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Tommy G.'s picture
Tommy G.
897 pencils

The broken glass is sized too large.

Funny average ad

monsieurange's picture
monsieurange
520 pencils

Muy poca comida para king kong? jaja

everartz's picture
everartz
7611 pencils

this version is so different than darth vader's .. there is some action here mean while it was so lame in that one..but it still doesnt mean that the concept is that powerful

| Everartz |

bricard's picture
bricard
189 pencils

I actually enjoy the concept a bit, but that broken glass on the bottom is pretty horrible. How can you have such an intense King Kong hand and then be so careless with the look of that glass...ruins it for me.

CABAZORRO's picture
CABAZORRO
354 pencils

NOOOOOOOOOOOOO... WHYYYYYYYY.......????

Direstion's picture
Direstion
115 pencils

Common, it's better to have giant ape rather than giant plastic food hanging around the city.

thedesignaddict's picture
thedesignaddict
5331 pencils

The glass looks really, really terrible. Not a strong concept either.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments