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Come as you are, King Kong

Agency: 
Published/Aired: 
February 2010
Description: 

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

Comments (14)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

i thought i was the only one

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Hmmm, that broken glass at the bottom is really bad. Way too large.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

yup!

what's the concept? I don't get it!

LeroyChristian's picture
LeroyChristian
Activity Score 392

i thought i was the only one

Wordnerd's picture
Wordnerd
Activity Score 6692

horrible

silvi's picture
silvi
Activity Score 4172

What´s the idea behind this campaign? Somebody?

mark3r's picture
mark3r
Activity Score 1949

I hate this so much! Specially the idiotic idea of switching to a green background... wtf??? This is not McDonald's. Great concept btw..... NOT! It makes me sick!!! I feel like a yellow logo for a FOOD RESTAURANT over HUNTER GREEN...

xcreativity's picture
xcreativity
Activity Score 2374

don't like the art direction

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Tommy G.'s picture
Tommy G.
Activity Score 897

The broken glass is sized too large.

Funny average ad

monsieurange's picture
monsieurange
Activity Score 520

Muy poca comida para king kong? jaja

everartz's picture
everartz
Activity Score 7609

this version is so different than darth vader's .. there is some action here mean while it was so lame in that one..but it still doesnt mean that the concept is that powerful

| Everartz |

bricard's picture
bricard
Activity Score 189

I actually enjoy the concept a bit, but that broken glass on the bottom is pretty horrible. How can you have such an intense King Kong hand and then be so careless with the look of that glass...ruins it for me.

CABAZORRO's picture
CABAZORRO
Activity Score 366

NOOOOOOOOOOOOO... WHYYYYYYYY.......????

Direstion's picture
Direstion
Activity Score 115

Common, it's better to have giant ape rather than giant plastic food hanging around the city.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The glass looks really, really terrible. Not a strong concept either.

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