McDonald's: Come as you are, Darth Vader

Come as you are

Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon

February, 2010


Emanresu's picture
2148 pencils

I seen this photo in Luerzer's Archive a few times and thought that it was eye catching, but I am now bummed to see the final execution. Did all of the budget go into the photo shoot and image manipulation?

D_N_A's picture
121 pencils

Why are the guys kissing in the background?

picopalqlea's picture
999 pencils

why the Mcds logo is green??????????????????????????????????????????????

le_djul's picture
2 pencils

New french brand identity ;)

ivan's picture

Last november McDonald's went green swapping its traditional red backdrop for a deep hunter green to promote a more eco-friendly image in Europe.

picopalqlea's picture
999 pencils

thanks ivan... i dont buy it though.

J Designer's picture
J Designer
2420 pencils

The people in the background are distracting for me because they don’t really support the idea of Darth Vader in McDonalds. I do like the hand written font if this add is directed to children (but I'm unsure if it is, again because of the people in the background). The layout is very balanced which is nice.

I was surprised about the Europe McDonalds colours. I thought yellow and red stood out to children. Yellow and green make me think of industrial companies – not eco friendly food. But everywhere is different :)

Hibon's picture
3734 pencils

Who is that guy in black?....;-)

Simple ideas are the best !

matks's picture
476 pencils

I'm sorry to write this, but the idea is extremely easy, boring and unfresh. You don't need creatives to come up with such stuff.

silvi's picture
4172 pencils

I dream with a client like mcDonalds. COme on guys! Don´t miss the opportunity!

picopalqlea's picture
999 pencils

You really dont want to work for them..... TRUST ME....

xcreativity's picture
2374 pencils

green macdonalds?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture
1093 pencils

so the dark green and the dark force... and dark ad without a reason.

monsieurange's picture
520 pencils

Then, jedi's arrived? WTF?

hufflepoff's picture
430 pencils


everartz's picture
7609 pencils

if they are promoting green eco-friendly logo, then they could have used master yoda instead of darth vader.. but still its not that good idea

| Everartz |

MindDrift's picture
1162 pencils

As bad as their burgers

RonVerse's picture
207 pencils

i think its great that you get to work with a company like McDonalds. The idea is not bad.

mdbette's picture
5 pencils

this makes no sense at all. wouldn't it have been funnier and more clear if Vader wasn't wearing his helmet ( a la Return of the Jedi )? Come as you are???? Really?

archiwan's picture
55 pencils

shouldn't have use the character of Darth Vader cos he can't enjoy the McD burger with his mask niece would ask me if she sees this ad.

tantrik_indian's picture
953 pencils

Shouldn't Darth Vader be towering tall? He doesn't look menacing enough here :-P

~~this paranoid survived!~~

Dzsoi's picture
7978 pencils

I guess this a covert message: we don't refuse service to black people. A very nice thought if you ask me.

rolling.stone's picture
2740 pencils

if you are right, than its very racial


~ Quite obviously, I have gathered no moss ! ~

Dzsoi's picture
7978 pencils

I was just kidding :(

LeroyChristian's picture
392 pencils

i dont get it

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