McDonald's: Come as you are, Darth Vader
Come as you are
Advertising Agency: BETC Euro RSCG, Paris, France
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon
25 Comments
I seen this photo in Luerzer's Archive a few times and thought that it was eye catching, but I am now bummed to see the final execution. Did all of the budget go into the photo shoot and image manipulation?
Why are the guys kissing in the background?
why the Mcds logo is green??????????????????????????????????????????????
New french brand identity ;)
Last november McDonald's went green swapping its traditional red backdrop for a deep hunter green to promote a more eco-friendly image in Europe.
thanks ivan... i dont buy it though.
The people in the background are distracting for me because they don’t really support the idea of Darth Vader in McDonalds. I do like the hand written font if this add is directed to children (but I'm unsure if it is, again because of the people in the background). The layout is very balanced which is nice.
I was surprised about the Europe McDonalds colours. I thought yellow and red stood out to children. Yellow and green make me think of industrial companies – not eco friendly food. But everywhere is different :)
Who is that guy in black?....;-)
Simple ideas are the best !
I'm sorry to write this, but the idea is extremely easy, boring and unfresh. You don't need creatives to come up with such stuff.
I dream with a client like mcDonalds. COme on guys! Don´t miss the opportunity!
You really dont want to work for them..... TRUST ME....
green macdonalds?
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so the dark green and the dark force... and dark ad without a reason.
Then, jedi's arrived? WTF?
no
if they are promoting green eco-friendly logo, then they could have used master yoda instead of darth vader.. but still its not that good idea
| Everartz |
As bad as their burgers
i think its great that you get to work with a company like McDonalds. The idea is not bad.
this makes no sense at all. wouldn't it have been funnier and more clear if Vader wasn't wearing his helmet ( a la Return of the Jedi )? Come as you are???? Really?
shouldn't have use the character of Darth Vader cos he can't enjoy the McD burger with his mask on....my niece would ask me if she sees this ad.
Shouldn't Darth Vader be towering tall? He doesn't look menacing enough here :-P
~~this paranoid survived!~~
I guess this a covert message: we don't refuse service to black people. A very nice thought if you ask me.
if you are right, than its very racial
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~ Quite obviously, I have gathered no moss ! ~
I was just kidding :(
i dont get it