McDonald's: Cinema

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen

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Guest's picture

spider is logic... rollercoaster too.. but not this one. Its a kids movie. You should show a porn or horror movie?

Sazarret's picture
130 pencils

You really didn't get the campaign, do you?

Guest's picture

If I have a soap, I'll scrub your mind.

Guest's picture

son cosas que a los niños se les antoja, pero a los adultos no tanto.
En ese caso, un adulto invitando al niño a Mcdonalds, puede hacer q se le olvide el antojo del niño.
Mas claro, ni el agua.
araña y este son los mejores.

Guest's picture

do u speak in English?

Guest's picture

do u speak spanish?

Waqqas's picture
42 pencils

Tumhein Urdu to aati hi ho gi? Nahin? Phir to mein zaroor tum sey Urdu mein baat keroon ga!

Guest's picture

this one is even better for me.

great ad

Guest's picture

super cool campaign! gotta love clive's shots and no,i'm not at ddb, sa

StPepper23's picture
269 pencils

why a horror movie? The father doesn't like the movie so he goes to MCDonalds instead. I like the campaign very much!

Guest's picture

Very nice!

Ivancette's picture
153 pencils

Great concept, insighfull, clever, I really like it good job dude!

El que sabe, sabe arte. El que no, es redactor.

LuckyLV's picture
23 pencils

I guess the dad isn't into fuzzie wuzzies. Other than that it has a good concept.

Yeayea's picture

bad art direction

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

To me, this is the best ad in the whole campaign. I can almost hear the dad saying "Hey buddy, I've got a better idea. How 'bout if we go to..."

One VERY minor detail. Whatever he's holding in his other hand is kind of distracting. Not from the concept. But it just does not need to be there at all. Other than that, I love it.

warreno's picture
222 pencils

Like with the roller coaster one, choosing not to engage in an activity with a child doesn't seem like such a good idea. And bribing with food -- particularly fast food -- may not be the best plan either.

Just go to the movie with your kid. Or rent a good DVD instead.

Aphex's picture
264 pencils

jajaja ... Madagascar?

"Si eres buen copy, presiona alt + F4"

Guest's picture

yes, the body language makes what he has in the right hand look like a gun at first glance. An empty hand would have been much better.

vikram8857b's picture
94 pencils

I'm loving it!!!!!!!


adsadsads's picture
128 pencils


sunjayv's picture
76 pencils

it's good ..and that 'make a deal' poking finger is great!..conflict of temptations!

ivan's picture

I can so relate to this!

Ivan Raszl, admin of AotW

Guest's picture

Never seen this in print. Where did it run?

Guest's picture

I prefer this one

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