McDonald's: Cinderella

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
Published: August 2010

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23 comments

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I don't really feel as it holds any message.

Guest's picture
Guest

yes this have a message
mcdonalds doesnt care if you are or not a princess
just go and eat as you are

Pedestrian's picture
Pedestrian
438 pencils

Why does that need to be a message? McDonald's is the lowest quality of food around the globe. Of course they don't care who you are. Maybe Wal-Mart should make a "Come as you are" campaign too. Just in case people didn't know that they were allowed to go there.

Guest's picture
Guest

i love this

Guest's picture
Guest

I don't care if it has no message, its great

reasonwhy's picture
reasonwhy
143 pencils

The Art Direction is fucking good !
But that's all.

Billoughsby's picture
Billoughsby
5091 pencils

Best of the lot. Cute.

As to message, like it or not, McD's is such a megacorp, it's all about presence at this point, no message needed in the traditional sense. Or put another way, stick a latrine on every corner, and it will get used.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dot.dot.'s picture
dot.dot.
25 pencils

I think the words 'come as you are' should be smaller in size, and maybe placed in the bottom right corner... other than that, I think it's a great ad for MacDonalds!

monsieurange's picture
monsieurange
520 pencils

Poor idea.

LeroyChristian's picture
LeroyChristian
392 pencils

mcdonald change its logo? it becomes green and yellow

Guest's picture
Guest

No time limit or age limit to McDonald, this is an brilliant concept, focusing on kids but adults also will like this

corporal_hicks's picture
corporal_hicks
365 pencils

Art could be improved.

morse's picture
morse
14070 pencils

Yes, this one works well. Good job. The other two not so much.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Good! It doesn't look like the usual TBWA shit.

Guest's picture
Guest

this happens everyday :p

Guest's picture
Guest

women are terrible

miko1aj's picture
miko1aj
3100 pencils

better – whole campaign should have been done in this manner.

Saand's picture
Saand
150 pencils

pumpkin on a pumpkin

Guest's picture
Guest

She rushed home and didnt make it back before turning back to her regular self
this is why cuz she stopped at micdonalds
its actually a good ad if you think about it

Billoughsby's picture
Billoughsby
5091 pencils

Unless you suppose, as I will just for the heck of it here, that she would have STILL been home on time and OK if the crummy window service at McDonalds hadn't kept messing up.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

A vainglorious campaign from a brand that needs little marketing; it's a catch-all campaign that, sadly, works.

Guest's picture
Guest

I think its a good idea. Cinderella is in a rush to get home. She heads to a fast food place which here is mcdonalds. It shows no matter the rush mecdonals is fast. yey!! we all win - TH

Guest's picture
Guest

w8 Ya whats wit the green>?

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