McDonald's: Cinderella

Come as you are

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano

August 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't really feel as it holds any message.

Guest's picture

yes this have a message
mcdonalds doesnt care if you are or not a princess
just go and eat as you are

Pedestrian's picture
492 pencils

Why does that need to be a message? McDonald's is the lowest quality of food around the globe. Of course they don't care who you are. Maybe Wal-Mart should make a "Come as you are" campaign too. Just in case people didn't know that they were allowed to go there.

Guest's picture

i love this

Guest's picture

I don't care if it has no message, its great

reasonwhy's picture
147 pencils

The Art Direction is fucking good !
But that's all.

Billoughsby's picture
5124 pencils

Best of the lot. Cute.

As to message, like it or not, McD's is such a megacorp, it's all about presence at this point, no message needed in the traditional sense. Or put another way, stick a latrine on every corner, and it will get used.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett's picture
25 pencils

I think the words 'come as you are' should be smaller in size, and maybe placed in the bottom right corner... other than that, I think it's a great ad for MacDonalds!

monsieurange's picture
520 pencils

Poor idea.

LeroyChristian's picture
392 pencils

mcdonald change its logo? it becomes green and yellow

Guest's picture

No time limit or age limit to McDonald, this is an brilliant concept, focusing on kids but adults also will like this

corporal_hicks's picture
365 pencils

Art could be improved.

morse's picture
17002 pencils

Yes, this one works well. Good job. The other two not so much.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Good! It doesn't look like the usual TBWA shit.

Guest's picture

this happens everyday :p

Guest's picture

women are terrible

miko1aj's picture
3086 pencils

better – whole campaign should have been done in this manner.

Saand's picture
150 pencils

pumpkin on a pumpkin

Guest's picture

She rushed home and didnt make it back before turning back to her regular self
this is why cuz she stopped at micdonalds
its actually a good ad if you think about it

Billoughsby's picture
5124 pencils

Unless you suppose, as I will just for the heck of it here, that she would have STILL been home on time and OK if the crummy window service at McDonalds hadn't kept messing up.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
4225 pencils

A vainglorious campaign from a brand that needs little marketing; it's a catch-all campaign that, sadly, works.

Guest's picture

I think its a good idea. Cinderella is in a rush to get home. She heads to a fast food place which here is mcdonalds. It shows no matter the rush mecdonals is fast. yey!! we all win - TH

Guest's picture

w8 Ya whats wit the green>?

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