McDonald's: Christmas

Advertising Agency: DDB Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator / Photographer: Pinata
Published: December 2008

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36 comments

Guest's picture
Guest

am I missing something here?

kgeiger's picture
kgeiger
7059 pencils

Nice work. I'm envious.

®'s picture
®
131 pencils

i missed it too... what is it supposed to be?

zmekyus's picture
zmekyus
120 pencils

i guess its X mass candles or some like that...whatever it is its soooo mcdonalds...dont like it that much

Duckman's picture
Duckman
520 pencils

As far as I know, thers no such thing as xmass candles. And I reaaaaaaly dont know what is this, McDonalds.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

brandaid's picture
brandaid
2 pencils

first impression was bday candles, nothing christmas related to me at all.

Guest's picture
Guest

Im lovin' what??! That's the only line on the print and you expect to get it with your visual that doesn't look like anything... don't get it.

Guest's picture
Guest

these look more like Hannukah Candles actually...

Guest's picture
Guest

Or it's a Menorah, and it's not Christmas but Hannukah,
or i don't get it either, sorry...

savepoetry's picture
savepoetry
13 pencils

Nice work, for the new opening of a shop near Milan's Duomo...

LeeHarvey's picture
LeeHarvey
3045 pencils
Guest's picture
Guest

Why because it smacks you over the head with the message? I think an ad works a bit better when you have to work for it, especially when they aren't trying to be funny.

Guest's picture
Guest

Oh yeah, like when I'm in my car doing 20 miles an hour and I've got about a second and a half to get the message! Get real moron.

Guest's picture
Guest

Where does it say this is a billboard? Quit driving 20 on the expressway reading all the billboards gramps!

Guest's picture
Guest

lol!

Guest's picture
Guest

Jews don't eat in a Macdonald it's not Kosher.

and on a Menorah there are 9 candles.....

mikelite's picture
mikelite
1031 pencils

there are plenty of kosher mcdonald's around the world. especially in Israel. It's still gross.

http://mikelightman.com/blog

Guest's picture
Guest

Visual looks really nice, but it's the most stupid idea i've seen for a while.

Guest's picture
Guest

This could be a nice ad for "Miss World elections" if McDonald's was a sponsor :-)

fs's picture
fs
40 pencils

7 Candles on a Menorah, 9 on a Khanukiah.

Dale's picture
Dale
370 pencils

It's entirely possible that there is a cultural significance to this. I'm not Finnish so I have no idea but perhaps they have candles like this as part of their Christmas celebration. Remember it's ads of the world and what works brilliantly in one location won't resonate elsewhere.

Not that I think this is a brilliant ad by any means. I'm just tired of guest commenters discounting something because they don't understand it when it's quite likely they aren't the target.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

It's supposed to resemble something like this:
http://www.123hjemmeside.dk/picture.aspx?id=14585845
Its a traditional Swedish christmas chandelier

mikelite's picture
mikelite
1031 pencils

thanks for the clarity, too bad its still really forced.

http://mikelightman.com/blog

pindaro's picture
pindaro
526 pencils

looks like a tiara.

izmild's picture
izmild
770 pencils

ordinary...

luispiter's picture
luispiter
2756 pencils
JamesGang2's picture
JamesGang2
53 pencils

Lego-fries.

Guest's picture
Guest
Guest's picture
Guest

so what?

mark3r's picture
mark3r
1940 pencils

The art is very appealing and it does resemble the Swedish Christmas candles. It works.

:::MARK3R:::

teenie's picture
teenie
1894 pencils

Has anyone coined the term "visual cliché"? If not, I'm trademarking it.

Guest's picture
Guest

sorry people, you are talking sooooooooooooooooooo much... be positive plz :)

Guest's picture
Guest

It's Christian imagery - part of a Catholic service.
So it's quite a legitimate idea in a largely Catholic country, but honestly, does the world really need another MacD's french fry swapsie ad?

Guest's picture
Guest

I do not get it
just good art direction does not serve any purposes
is a waste of client money

Guest's picture
Guest

McDonald's fries are lame. BK rules!

This ad sucks. There's only so much you can do with fries, move on people.

Guest's picture
Guest

looks like a bedpost...be good ad for Mcd's 24hrs.

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